Sales Officer - Retail sales - Surat

Key Responsibilities

• Drive primary sales through distributors and dealers across the assigned territory.
• Develop and manage dealer/distributor networks .
• Achieve monthly, quarterly and annual sales targets .
• Generate new business through market expansion and channel development .
• Manage distributor performance, stock availability and secondary movement.
• Ensure effective product availability and market coverage .
• Build strong relationships with dealers, distributors, architects, contractors and other channel partners.
• Conduct regular market visits and monitor competitor activities, pricing and market trends .
• Ensure timely collection and effective credit management .
• Coordinate with internal teams for order processing, dispatch and customer service .
• Drive product launches, schemes, promotions and other channel initiatives.

👤 Desired Profile

2+years of experience in Primary Sales / Channel Sales .

• Mandatory experience in one or more of the following:
  • Laminates
  • Plywood
  • Architectural Hardware
  • Adhesives
  • Wood / Interior / Building Materials
• Strong experience in dealer & distributor management .
• Proven track record in primary sales and target achievement .
• Good understanding of the wood/interior/building materials market .
• Strong communication, negotiation and relationship-management skills.
• Willingness to travel extensively within the assigned territory.