Key Accounts Executive - Retail - Durgapur

Role Purpose

The Key Accounts Executive will be responsible for driving primary sales, developing dealer and retailer networks, managing key accounts, and increasing market penetration for wood adhesive products in the assigned territory.

Key Responsibilities

• Drive primary sales through dealers, distributors, and key retail accounts.
• Develop and maintain strong relationships with dealers, retailers, contractors, carpenters, and influencers.
• Promote and generate demand for wood adhesive products in the market.
• Achieve monthly, quarterly, and annual sales targets.
• Identify new business opportunities and expand market coverage.
• Conduct market mapping and competitor analysis.
• Ensure product visibility and brand presence across the territory.
• Coordinate with distributors to ensure product availability and stock management.
• Monitor collections and outstanding payments from channel partners.
• Execute promotional and trade marketing activities.
• Prepare regular sales reports and market intelligence updates.

Desired Candidate Profile

• Experience in primary sales within building material or allied industries.
• Strong dealer and retailer network in Durgapur and surrounding markets.
• Good understanding of channel sales and retail sales processes.
• Excellent communication and relationship management skills.
• Ability to work independently and achieve sales targets.

Qualification

• Graduate in any discipline.
• MBA/PGDM preferred but not mandatory.