TSM -Trubore Product

 Territory Sales Manager (Retail Sales)

Company: Prince Pipes and Fittings Ltd.
Brand Focus: Trubore
 

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About the Company

Prince Pipes and Fittings Ltd. is one of India’s leading manufacturers of PVC, CPVC, and plumbing systems, with a strong pan-India distribution network of 1500+ channel partners and multiple manufacturing units.

The company offers a wide range of solutions across plumbing, sewerage, agriculture, and industrial piping systems, catering to residential, commercial, and infrastructure sectors.

🔗 Official Website:

• Prince Pipes official website

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About Trubore Brand

Trubore is a well-established CPVC piping brand acquired by Prince Pipes, known especially in South and West India markets.

Key Product Offerings (Trubore / Prince Range)

• CPVC Pipes & Fittings (Hot & Cold Water Applications)
• uPVC Pipes & Plumbing Systems
• SWR (Soil, Waste & Rainwater) Systems
• Underground Drainage Systems
• Borewell & Agriculture Pipes
• Industrial Piping Solutions

Product Highlights

• High durability and corrosion resistance
• Suitable for potable water applications
• Leak-proof and long lifecycle systems
• Manufactured using advanced polymer technology
• Designed for residential, commercial & infrastructure use 

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Role Overview

The Territory Sales Manager (TSM) will be responsible for driving retail sales growth , managing dealer & distributor networks , and expanding market penetration for Trubore products within the assigned territory.

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Key Responsibilities

1. Retail Sales & Business Development

• Drive primary and secondary sales through retail channels
• Achieve monthly, quarterly, and annual sales targets
• Identify new business opportunities in the territory

2. Dealer & Distributor Management

• Develop and maintain strong relationships with dealers, distributors, and retailers
• Appoint new dealers/distributors to expand market reach
• Ensure proper stock availability and liquidation

3. Channel Expansion

• Increase retail footprint and visibility of Trubore products
• Conduct market mapping and competitor analysis
• Strengthen channel loyalty and engagement

4. Market Development Activities

• Execute promotional activities, schemes, and branding initiatives
• Conduct plumber meets, retailer meets, and product awareness programs
• Ensure visibility at retail counters

5. Technical & Product Positioning

• Promote Trubore’s CPVC and plumbing solutions to retailers and influencers
• Provide basic product training to channel partners
• Position brand against competitors in pipes/sanitary/bathware segment

6. Reporting & MIS

• Maintain daily sales reports, market feedback, and competitor insights
• Forecast demand and plan inventory with distributors
• Track secondary sales and ensure collection discipline

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Key Requirements

Experience

• 4–10 years of experience in retail sales
• Mandatory experience in:
  • Pipes industry (PVC / CPVC / HDPE) OR
  • Sanitaryware / Bathware / Building materials

Channel Expertise

• Strong existing network of:
  • Dealers
  • Distributors
  • Retail counters

Skills

• Strong negotiation and relationship management
• Market intelligence and territory planning
• Result-driven with strong execution ability
• Good communication and influencing skills

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Preferred Candidate Profile

• Experience in companies like pipe, sanitary, bathware, or construction material industry
• Strong understanding of retail-driven sales model
• Ability to independently handle territory

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KPIs / Success Metrics

• Sales volume & revenue growth
• Dealer/distributor expansion
• Retail coverage & visibility
• Secondary sales growth
• Market share improvement