About the role

Job Title: Executive Assistant to Managing Director – Strategy & Growth

Location:

Mumbai

Reporting To:

Managing Director (MD)

Role Overview

The Executive Assistant to the MD – Strategy & Growth will act as a strategic partner to the Managing Director, driving corporate strategy, marketing effectiveness, and B2B & B2C sales growth. The role combines strategic planning, revenue acceleration, market development, and cross-functional execution to support business expansion and profitability.

Key Responsibilities

1. Strategic Planning & Growth

Support the MD in defining and executing corporate and business unit strategies
Identify new growth avenues across B2B and B2C segments
Conduct market sizing, demand assessment, and opportunity mapping
Develop GTM (Go-To-Market) strategies for new and existing products

2. Marketing Strategy & Execution

Develop and drive global marketing strategy aligned with business goals
Oversee brand positioning, communication, and campaign effectiveness
Manage digital marketing initiatives including social media, SEO, and PR
Support product marketing, launches, and post-launch performance tracking
Collaborate with regional teams to localize marketing strategies

3. B2B & B2C Sales Strategy

Work with sales leadership to design and execute sales strategies across channels
Drive revenue growth through channel optimization (distributors, retail, institutional, HORECA, etc.)
Analyze sales performance, pricing strategies, and customer segmentation
Identify key accounts, partnerships, and new business opportunities
Support development of sales targets, incentive structures, and pipeline tracking

4. Executive Communication & Stakeholder Management

Prepare board decks, investor presentations, and leadership communications
Support earnings call strategy, messaging, and performance narratives
Act as a bridge between MD and CXOs, sales, marketing, and regional teams
Drive alignment across internal and external stakeholders

5. Business Performance & Insights

Design and manage monthly/quarterly business reviews across functions
Track KPIs across sales, marketing ROI, customer acquisition, and profitability
Generate actionable insights using data analytics to improve performance
Benchmark against industry and competitors

6. Financial Analysis & Commercial Excellence

Build financial models for pricing, sales expansion, and marketing ROI
Support budgeting, forecasting, and demand planning
Conduct cost-benefit analysis for campaigns, channels, and growth initiatives
Evaluate profitability across products, markets, and customer segments

7. Cross-functional Leadership

Collaborate with Sales, Marketing, Finance, Supply Chain, and IT teams
Ensure alignment between strategy, marketing execution, and sales delivery
Drive cross-functional projects for revenue growth and efficiency

8. Special Projects & Expansion Initiatives

Lead strategic projects such as new market entry, category expansion, and channel development
Develop business cases for new investments and partnerships
Monitor execution of key growth and transformation initiatives

Key Skills & Competencies

Strong understanding of B2B and B2C sales ecosystems
Expertise in marketing strategy, branding, and digital marketing
Strategic thinking with strong commercial acumen
Advanced analytical and financial modeling skills
Strong stakeholder and relationship management
Excellent communication and storytelling skills
High ownership, execution focus, and problem-solving ability

Qualifications & Experience

MBA or equivalent from a reputed institute
5–10 years of experience in Strategy, Sales, Marketing, or Consulting
Proven experience in driving revenue growth across B2B and B2C channels
Experience working with senior leadership / MD / CEO’s office preferred
Exposure to global markets and multi-channel sales environments

Preferred Attributes

Experience in FMCG / Consumer / Packaging / Manufacturing sectors
Strong understanding of distribution, retail, and institutional sales
Experience in brand building and product lifecycle management
Exposure to investor relations and board-level communication

Key Deliverables / KPIs

Revenue growth across B2B & B2C channels
Marketing ROI and brand performance metrics
Successful GTM execution and product launches
Improvement in profitability and market share
Effectiveness of strategic initiatives and sales programs