Area Sales Manager | Industrial Sales | Industrial Paint and Coating.

Key Responsibilities

Sales & Business Development

• Achieve industrial sales targets in the assigned territory.
• Drive sales growth across industries, manufacturing units, OEMs, project customers, and key accounts.
• Identify new industrial customers and business opportunities.
• Increase market share through strategic sales initiatives.

Project & Industrial Sales

• Develop business from industrial projects and manufacturing companies.
• Work closely with the Technical Services team to convert opportunities.
• Promote new products and industrial coating solutions.

Key Account Management

• Manage key industrial customers and strategic accounts.
• Develop long-term relationships with manufacturing companies, contractors, builders, engineers, and architects.
• Prepare account growth plans and ensure customer retention.

Distributor & Channel Management

• Appoint and develop industrial distributors.
• Ensure healthy inventory and stock availability.
• Monitor distributor performance and collections.
• Achieve primary and secondary sales targets.

Market Development

• Identify new industrial clusters and customer segments.
• Expand customer base through market mapping and prospecting.
• Gather market intelligence and monitor competitor activities.

Team Management

• Lead, coach, and mentor Sales Officers/TSMs.
• Drive individual and team KPIs.
• Conduct regular field visits and performance reviews.

Customer Support

• Coordinate with Technical Services to resolve customer complaints.
• Provide techno-commercial solutions to industrial customers.
• Ensure customer satisfaction and repeat business.

Reporting & MIS

• Maintain CRM and sales funnel reports.
• Monitor receivables and credit compliance.
• Submit regular market feedback and competitor analysis.

Candidate Profile

• 8–12 years of sales experience.
• Minimum 2 years in Industrial Sales.
• Experience in B2B sales of Industrial Paints, Protective Coatings, Chemicals, Building Materials, or related products.
• Strong experience in Distributor Management and Industrial Key Account Management.
• Exposure to Project Sales and Industrial Customers.
• Team handling experience is preferred.
• Good understanding of industrial applications and manufacturing customers.