Sales Officer - Retail - Wood Adhesive division

Key Responsibilities

• Drive primary sales through distributors and dealers across the assigned territory.
• Develop and strengthen the dealer and distributor network .
• Achieve monthly, quarterly and annual sales targets .
• Generate new business through market expansion and channel development .
• Identify and appoint new dealers and distributors to improve market coverage.
• Manage distributor performance, stock availability and secondary sales movement.
• Ensure effective product availability and visibility across the assigned market.
• Build strong relationships with dealers, distributors, architects, contractors and other channel partners .
• Conduct regular market visits to understand customer requirements and identify new business opportunities.
• Monitor competitor activities, pricing, products and market trends .
• Drive product launches, schemes, promotions and other channel initiatives.
• Ensure timely collection, payment follow-up and effective credit management .
• Coordinate with internal teams for order processing, dispatch and customer service.
• Prepare and share regular sales reports, market updates and competitor information.

Desired Profile

• Minimum 2+ years of experience in Primary Sales / Channel Sales / Retail Sales .
• Mandatory experience from one or more of the following industries/products:
  • Laminates
  • Plywood
  • Architectural Hardware
  • Adhesives
  • Wood Products
  • Interior Products
  • Building Materials
• Strong experience in dealer and distributor management .
• Proven track record of handling primary sales and sales target achievement .
• Experience in market expansion and new channel development .
• Good understanding of the Surat and nearby building materials / retail market will be preferred.
• Strong communication, negotiation and relationship-management skills.
• Self-driven and result-oriented with good market-connect skills.
• Willingness to travel extensively within the assigned territory.