Sales Officer - Retail - Bharuch

Role Purpose

The candidate will be responsible for driving business growth in the assigned Bharuch territory through primary sales, dealer/distributor management, retail sales and market development .

The role requires strong knowledge of the building-materials channel and the ability to develop relationships with dealers, retailers, distributors, contractors, carpenters and other trade influencers.

Key Responsibilities

1. Primary Sales

• Achieve monthly, quarterly and annual primary sales targets.
• Generate orders from distributors/dealers.
• Ensure regular product movement across the assigned territory.
• Prepare territory-wise sales plans and forecasts.
• Monitor target vs. achievement.
• Ensure timely order booking and dispatch coordination.

2. Retail Sales & Market Development

• Develop the retail network across Bharuch and surrounding markets.
• Identify new retailers/dealers and expand market coverage.
• Increase product visibility and availability at retail outlets.
• Drive secondary/retail sales through channel partners.
• Conduct regular market visits and identify new business opportunities.
• Track competitor activity, pricing and schemes.

3. Dealer & Distributor Management

• Manage existing dealers and distributors.
• Appoint new channel partners where required.
• Develop strong relationships with key dealers and retailers.
• Ensure adequate stock availability.
• Monitor distributor performance and inventory.
• Resolve commercial and service-related issues.
• Ensure healthy channel relationships and minimize channel conflicts.

4. Trade & Influencer Management

Depending on the product category, develop relationships with:

• Architects
• Interior Designers
• Contractors
• Builders
• Carpenters
• Fabricators
• Project dealers
• Retailers
• Hardware stores
• Plywood/laminate dealers

The candidate should understand how influencers and trade partners impact product selection and retail sales.

5. Territory Management

• Own the complete Bharuch territory.
• Regularly travel across the assigned market.
• Map dealers, retailers and potential customers.
• Identify white spaces and new market opportunities.
• Develop beat plans and customer visit plans.
• Ensure proper territory coverage.

6. Collections & Commercial Management

• Follow up on outstanding payments.
• Monitor dealer/distributor credit exposure.
• Coordinate with finance for payment and collection issues.
• Ensure business is generated within approved commercial terms.

7. Competitor & Market Intelligence

• Track competitor products, pricing, schemes and dealer margins.
• Monitor new product launches.
• Identify competitor strengths and weaknesses.
• Share market intelligence with management.
• Develop strategies for competitor conversion.

8. Reporting

• Daily market visit reporting.
• Weekly sales updates.
• Monthly target vs. achievement reports.
• Distributor/dealer-wise sales tracking.
• Sales forecasting and pipeline management.
• CRM/MIS updates.

Candidate Profile

The ideal candidate should have:

• 3+ years of relevant Building Materials sales experience .
• Experience specifically in Plywood / Laminates / Adhesives / Architectural Hardware .
• Strong Primary Sales + Retail/Trade Sales experience.
• Hands-on experience in dealer/distributor management.
• Good knowledge of the local Bharuch / South Gujarat market .
• Strong market development and business development skills.
• Good negotiation and relationship-management skills.
• Willingness to travel extensively within the assigned territory.

Mandatory Screening Criteria

Industry: Plywood / Laminates / Adhesives / Architectural Hardware
Sales: Primary Sales + Retail/Trade Sales
Channel: Dealer + Distributor Management
Territory: Bharuch / South Gujarat exposure preferred

Do not consider candidates whose core experience is only in project sales, institutional sales or unrelated industries.