Deputy Manager / Product Manager – Product & Trade Marketing - IC Role - Mumbai

Position: Deputy Manager / Product Manager – Product & Trade Marketing

Location: Mumbai

Role Type: Individual Contributor (IC)

Role Purpose

The Product Manager will be responsible for driving product marketing and trade marketing initiatives to increase product adoption, strengthen retailer and distributor engagement, and support business growth. The role involves executing product launches, GTM strategies, marketing campaigns, business analytics, sales tracking, and channel programs while working closely with Sales, Product, Manufacturing, Finance, Design, and external agencies.

Key Responsibilities

Product Launch & Go-To-Market

• Plan and execute new product launches across key product categories.
• Develop and implement Go-To-Market (GTM) strategies to drive product adoption.
• Coordinate launch communication, product availability, sales readiness, and training.
• Work closely with Product Development, Manufacturing, and Sales teams to ensure successful product launches.

Product & Trade Marketing

• Design and execute product marketing campaigns to improve product awareness and market penetration.
• Develop channel marketing initiatives to support distributors and retailers.
• Plan promotional campaigns and product activation programs.
• Support product positioning, branding, and communication strategies.

Retailer & Distributor Engagement

• Manage retailer participation programs and incentive schemes.
• Drive distributor loyalty initiatives and engagement activities.
• Plan and execute channel partner programs, dealer meets, and promotional campaigns.
• Support onboarding and activation of new retailers and distributors.

Business Analytics & Reporting

• Monitor primary and secondary sales performance.
• Analyze sales trends, customer behavior, and market performance.
• Prepare dashboards, MIS reports, and business performance reviews.
• Provide actionable insights to improve sales performance and product adoption.

Stakeholder Management

• Coordinate with Sales, Marketing, Finance, Manufacturing, Product Development, Creative Agencies, and Channel Partners.
• Ensure timely execution of product launches, campaigns, and marketing initiatives.
• Work closely with external agencies for creative development and campaign execution.

Desired Skills

• Product Management
• Product Marketing
• Trade Marketing
• Go-To-Market (GTM) Strategy
• Product Launch Management
• Marketing Campaign Management
• Retailer Engagement Programs
• Distributor Loyalty Programs
• Channel Marketing
• Sales Analytics & Business Insights
• Dashboard & MIS Reporting
• Excel, Power BI (preferred)
• Stakeholder & Agency Management
• Strong Analytical and Communication Skills

Preferred Industry

• Construction Chemicals
• Building Materials
• Pipes & Fittings
• Adhesives
• Paints
• Bathware & Sanitaryware
• Manufacturing
• FMCG

Qualification

• MBA / PGDM in Marketing, Sales, or Business Management from a reputed/decent institute.
• Minimum 3–4 years of relevant Product Management/Product Marketing experience .