Area sales manager

JOB DESCRIPTION

Area Sales Manager (ASM) – Project & Retail Sales

Company	Simero Ceramics
Location	Vijayawada, Andhra Pradesh
Experience	5+ years
Industry	Ceramics / Tiles / Building Materials
Department	Sales & Business Development

About the Company

Simero Ceramics operates in the ceramic and tiles industry, catering to customers through retail and project-based sales channels. The company focuses on building strong dealer networks, developing project business, and delivering quality ceramic solutions to customers.

Job Summary

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to manage and expand project and retail sales in Vijayawada and nearby markets. The candidate will be responsible for achieving sales targets, developing dealer and distributor networks, generating project business, and building strong relationships with architects, builders, contractors, dealers, and retailers. The ideal candidate should have at least 5+ years of experience in tiles, ceramics, sanitaryware, or the building materials industry, with exposure to both project sales and retail sales.

Key Responsibilities

1. Retail Sales

·          Develop and manage dealer, distributor, and retailer networks across the assigned territory.

·          Identify new business opportunities and appoint new dealers and channel partners.

·          Achieve monthly and annual sales targets for retail and dealer sales.

·          Maintain strong relationships with existing dealers and retailers to drive repeat business.

·          Conduct regular market visits to monitor sales performance, competitor activities, and market trends.

·          Ensure product visibility, display management, and brand promotion at dealer outlets.

·          Monitor outstanding payments and coordinate with the accounts team for timely collections.

2. Project Sales

·          Identify and develop sales opportunities with builders, developers, contractors, architects, and interior designers.

·          Generate leads and secure orders from residential, commercial, and other construction projects.

·          Build and maintain relationships with key project stakeholders to increase product specifications and sales.

·          Prepare quotations, negotiate commercial terms, and follow up on project orders.

·          Coordinate with internal teams for product availability, pricing, dispatches, and timely delivery.

·          Track ongoing and upcoming projects within the assigned territory.

3. Sales Planning & Market Development

·          Prepare monthly sales plans, forecasts, and territory-wise business development strategies.

·          Achieve sales targets for both project and retail channels.

·          Analyse market potential, competitor pricing, and customer requirements.

·          Monitor dealer performance, sales growth, and market coverage.

·          Prepare regular sales reports, market feedback, and business development updates for management.

·          Ensure effective implementation of company sales policies and promotional schemes.

Desired Candidate Profile

·          Minimum 5+ years of experience in sales within the ceramics, tiles, sanitaryware, or building materials industry.

·          Experience handling both project sales and retail/channel sales is essential.

·          Strong understanding of dealer and distributor management, project lead generation, and territory development.

·          Established relationships with builders, contractors, architects, dealers, and retailers will be an advantage.

·          Proven track record of achieving sales targets and developing new business.

·          Excellent communication, negotiation, presentation, and relationship-management skills.

·          Willingness to travel extensively within Vijayawada and nearby territories.

Key Skills

·          Project Sales & Retail Sales

·          Dealer & Distributor Network Development

·          Channel Sales Management

·          Builder, Architect & Contractor Relations

·          Territory Management

·          Business Development & Lead Generation

·          Sales Forecasting & Target Achievement

·          Market Analysis & Competitor Tracking

·          Payment Follow-up & Collection Management

Preferred Industry: Ceramic Tiles, Vitrified Tiles, Sanitaryware, Building Materials, and Construction Products.