Social Media & Content Lead

Job Title: Social Media & Content Manager

Role Overview: This role blends brand strategy, content leadership, and team management. The Social Media &
Content Manager will be the custodian of the brand’s digital identity—responsible for shaping brand narratives, driving
cohesive campaigns across platforms, and leading the content team to execute at a high creative standard. They will
work closely with leadership to translate brand philosophy into impactful digital experiences that strengthen brand
perception, aspiration, and loyalty.
Key Responsibilities
1. Brand Strategy & Digital Vision
 Develop and steer the overall social media and content strategy aligned with brand positioning, category
priorities, and business goals.
 Build a cohesive brand narrative across platforms—highlighting jewellery craftsmanship, design language,
heritage, and lifestyle relevance.
 Partner with leadership on brand guidelines, content pillars, seasonal campaigns, and long-term storytelling
direction and identify opportunities for brand differentiation across digital touchpoints.
2. Team Leadership & Cross-Functional Collaboration
 Lead, mentor, and inspire a team setting clear objectives, ensure quality control, and guide the team through
planning, execution, and review cycles.
 Collaborate with product, design, merchandising, and retail teams to ensure cohesive brand communication.
 Liaise with external agencies, influencers, and production teams when needed.
3. Content Creation & Creative Direction
 Oversee ideation, scriptwriting, shoot planning, styling direction, and execution for all content formats (photo,
video, editorial, BTS).
 Ensure premium-quality visuals and brand-consistent storytelling across campaigns, launches, and everyday
content.
 Guide the creative team in producing content that elevates the brand’s luxury/lifestyle aesthetic.
4. Social Media Management & Growth
 Manage daily social operations across Instagram, Facebook, Pinterest, YouTube, TikTok, and emerging platforms.
 Build a strong content calendar aligning brand messaging, seasonal moments, cultural trends, and product
priorities.
 Engage with the audience to strengthen brand affinity and nurture a loyal community.
 Drive influencer and creator collaborations to amplify reach and brand authority.
5. Performance Tracking & Optimization
 Monitor key metrics (engagement, reach, conversions, sentiment) and translate insights into actionable strategy
improvements.
 Conduct competitive analysis and trend forecasting to keep the brand culturally relevant and present monthly
performance reports to leadership with insights and recommendations.
Skill Requirements:
 6–8 years of experience in social media, content, or digital marketing.
 Prior experience managing a content or social team is required. Strong brand thinking with ability to translate
brand essence into digital narratives.
 Excellent creative direction, storytelling, and writing skills. Proficient in creative tools and analytics platforms.
Exceptional eye for jewellery styling, craftsmanship nuances, and luxury aesthetics.