Business Lead Beverages - Abidjan - Cote d'ivoire

Position Name - Business Development Lead- Africa

Organisation Name- Reliance Consumer Products Limited

Description - onsite

Job Description

Job Title: Business Development Lead – Africa ( Beverages- like Campa Cola) 
Location: Abidjan - Cote d'ivoire
Reporting to: International Business Head - Africa
Function: International Business

Role Overview

Reliance Consumer Products Limited (RCPL) is expanding its beverage footprint into Africa, starting with the introduction of the iconic  Campa Cola  brand and other products, building on its strategy to offer affordable, high-quality alternatives. The expansion includes, or will soon include, the introduction of Sosyo Hajoori Beverages (such as Sosyo) and potentially other portfolio brands like Raskik in the African market, aiming to compete with major players. 

The Business Development Lead will play a dual role of strategic architect and execution leader, driving both the design and delivery of business growth initiatives. The position demands a balance between strategic thinking, market understanding, and on-ground execution excellence to deliver sustainable growth, partnerships, and expansion.

Key Responsibilities
Strategic Responsibilities
· Develop and implement the business growth strategy, including market entry,
channel development, and partnership plans.

· Conduct market analysis, identify emerging trends, white spaces, and potential
business opportunities.

· Build and evaluate business cases for new categories, geographies, or customer
segments.

· Collaborate with stakeholders to define commercial models, pricing strategy, and
route-to-market frameworks.

· Lead business planning cycles including annual operating plans (AOPs), sales
forecasts, and P&L projections.

· Partner with marketing, finance, and supply chain to ensure strategic alignment
across the organization.

Execution Responsibilities
· Translate strategy into actionable go-to-market plans with clear milestones and
KPIs.
· Drive on-ground sales expansion, including distributor appointment, retail/channel
activation, and trade execution.
· Own and manage key customer or distributor relationships; ensure high
satisfaction and long-term partnerships.
· Work with partners and help them scale the business and improve ROI.
· Monitor performance metrics, identify gaps, and implement corrective action plans.
· Work with cross-functional teams to ensure timely product launches, pricing
implementation, and market execution.
· Ensure budget adherence, efficient resource allocation, and ROI on growth
initiatives.

Key Deliverables
· Achievement of sales, distribution, and market opening targets.
· Successful market launches and expansions.
· Strong partner/distributor network with measurable performance.
· Timely execution of strategic growth projects.
· Data-driven reporting and decision support for senior leadership.

Skills & Competencies
· Strong strategic thinking and analytical ability.
· Hands-on experience in sales operations, channel management, or market
development.
· Excellent stakeholder management and communication skills.
· Ability to work in ambiguous, fast-paced environments and make data-led
decisions.
· Proficiency in MS Excel / PowerPoint and business analytics tools.

Qualifications & Experience

· 10-15 years of experience in business development, sales strategy, or GTM
execution, preferably in FMCG / Consumer / Retail sectors.

· Proven record of driving both strategy and field execution.

Ideal Candidate Profile
A strategic thinker with an execution mindset — someone who can conceptualize,
operationalize, and commercialize business opportunities. Leading the strategic expansion of Reliance’s consumer portfolio across Africa 

 

If keen please share 

Updated cv 

Current Annual CTC ( Fixed/ variable / Other component) 

Expected Annual CTC

Notice period

Current Location 

Location- Abidjan - Cote d'ivoire