Area Sales Executive

Area Sales Executive (ASE) – Staples / edible oil/grocery products

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🔹 Job Purpose:

Drive sales and distribution of staples/ edible oil/grocery products in the assigned territory through General Trade channels.

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🔹 Key Responsibilities:

• Achieve monthly sales targets and volume growth
• Expand distribution network (appoint new retailers/distributors)
• Manage and grow existing dealer/retailer relationships
• Ensure product availability & visibility in market
• Execute promotions and schemes
• Monitor competitor activities and market trends
• Handle primary & secondary sales tracking

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🔹 Key Requirements:

• min 2 to 12 years experience in FMCG  / GT sales
• Strong knowledge of local market & distributor network
• Good communication & negotiation skills
• Graduate (MBA preferred)

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🔹 Preferred Background:

• Candidates from FMCG / stationery / consumer goods companies
• Experience handling General Trade (GT) channels

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🔹 KPI:

• Sales target achievement
• Outlet coverage
• Distribution expansion
• Collection efficiency