State Head

A Modern Trade Sales role in the e-commerce/retail sector drives sales, distribution, and brand visibility across organized retail chains, online marketplaces, and quick commerce platforms. It focuses on relationship building, joint business planning (JBP), and maximizing revenue in a highly integrated digital-physical retail landscape.

Key Responsibilities

• Key Account Management: Build and manage partnerships with modern retail chains, e-commerce platforms (e.g., Amazon, Flipkart), and quick commerce partners (e.g., Blinkit, Zepto, Swiggy Instamart).
• Joint Business Plans (JBPs): Design and negotiate JBPs with measurable KPIs, promotional calendars, trade spends, and brand visibility goals.
• Omnichannel Growth: Coordinate product assortment, pricing, and specific campaign strategies for both physical shelf spaces and digital platforms.
• Sales & Inventory Forecasting: Achieve volume, value, and market share targets by partnering with supply chain teams for seamless stock planning and replenishment.
• Data Analytics & ROI: Monitor sales performance, category growth, and competitor activity. Evaluate the return on investment (ROI) on digital ads and physical in-store activations.

Qualifications & Requirements

• Education: Bachelor’s or MBA in Sales, Marketing, Retail Management, or Business Administration.
• Commercial Acumen: Strong negotiation skills, margin management, and understanding of P&L (Profit & Loss).
• Technical Skills: Proficiency with sales analytics, inventory planning tools, and reporting.
• Core Competencies: Detail-oriented, data-driven decision-making, excellent communication, and stakeholder management