Senior Territory Sales Manager (Dy. Manager level) Channel Sales (LPL - Marine Board)/ -Manager - OEM Sales (LPL - Marine Board)

Senior Territory Sales Manager (Dy. Manager level)  -  Channel Sales (LPL - Marine Board)_ NOIDA

Role Objective

To enhance the effectiveness and productivity of the sales organization by providing analytical, operational, and 
process support. The role is responsible for strengthening sales planning, performance tracking, CRM governance, 
sales reporting, incentive administration, sales capability initiatives, and process standardization to enable informed 
decision-making and improve business performance across Merino Laminates.

Job Responsibilities

1. Sales Performance Analytics 
 Prepare and publish daily, weekly, and monthly sales dashboards. 
 Monitor achievement against budgets, targets, and forecasts. 
 Analyse sales trends, product mix, territory performance, and customer performance. 
 Provide actionable insights to improve sales productivity. 
2. Sales MIS & Reporting 
 Generate accurate and timely MIS reports for leadership. 
 Develop standardized sales reports and scorecards. 
 Ensure data integrity across sales systems. 
 Automate recurring reports wherever possible. 
3. Sales Planning & Forecasting 
 Support annual sales planning and budgeting. 
 Assist in monthly forecasting and demand planning. 
 Monitor target allocation and achievement. 
 Support business reviews with analytical inputs. 
4. CRM & Sales Process Governance 
 Monitor CRM usage and compliance across the sales organization. 
 Ensure timely updating of customer, opportunity, and pipeline data. 
 Recommend improvements to sales processes and workflows. 
 Drive CRM adoption and data quality initiatives. 
5. Sales Incentive & Performance Management 
 Support sales incentive calculations and validation. 
 Track KPIs linked to incentive programs. 
 Ensure timely reporting for incentive payouts. 
 Analyse the effectiveness of sales incentive schemes. 
6. Sales Operations Support 
 Coordinate with sales teams for business reviews. 
 Support product launches with reporting and tracking. 
 Maintain master sales databases and customer records. 
 Assist in territory mapping and sales coverage optimization. 
7. Business Intelligence & Insights 
 Conduct market, customer, and competitor analysis. 
 Identify business opportunities through data analysis. 
 Develop presentations and reports for senior management. 
 Support strategic business initiatives with analytical inputs. 
8. Continuous Improvement 
 Identify opportunities to improve sales processes. 
 Standardize reporting formats and operating procedures. 
 Support digital transformation initiatives within Sales. 
 Drive operational efficiency through automation and process improvements. 
Key Performance Indicators 
 MIS  % Reports published within agreed

Manager - OEM Sales (LPL - Marine Board) PANIPAT

Role Objective

The Manager – Project Sales will be responsible for driving the sales of pre-laminated panels of various innovative
first-time technologies. through project-based engagements. The role focuses on developing business opportunities
with contractors, OEMs, and interior contractors, while nurturing long-term relationships that ensure repeat business
and customer loyalty. The incumbent will act as a key link between the organization and project stakeholders,
ensuring timely delivery, responsiveness, and customer delight.
 

Job Responsibilities

Sales & Revenue Achievement
 Deliver revenue and volume targets for panel products in assigned territories/projects.
 Actively pursue new business leads through contractors, OEMs, and project-based customers.
 Develop account penetration strategies for large contractors and OEMs.
 Ensure pipeline development, forecasting accuracy, and periodic sales reporting.
 Help create a separate channel for selling panels through a Direct dealer / distributor network.
Business Development & Market Expansion

 Engage with interior contractors, project managers, and decision-makers to ensure product specification in up-
coming projects.

 Identify new segments and customer bases for panel product applications.
 Conduct product presentations, demonstrations, and site visits to influence decision-making.
Customer Relationship Management
 Maintain strong, trust-based relationships with key contractors, OEMs, and influencers.
 Ensure consistent engagement and follow-up to drive repeat orders.
 Manage escalations effectively, ensuring high levels of customer satisfaction.
Competitive Mapping & Market Intelligence
 Track competitor activity (pricing, promotions, product features, and supply chain efficiency).
 Gather and share on-ground insights with the leadership team for strategy formulation.
 Suggest product or service improvements based on market observations.
Customer Delight & Service Excellence
 Ensure timely delivery of material by coordinating with supply chain/logistics.
 Proactively update customers on order status, delivery timelines, and any possible delays.
 Respond swiftly to queries, complaints, and service requests to build customer loyalty.
Cross-Functional Collaboration
 Work closely with marketing, supply chain, and technical support teams to ensure smooth project execution.
 Provide structured feedback to product development teams regarding evolving customer needs.