Assistant Manager_ Key Account Management

 

 

Key Responsibilities
1. Strategic Account Management
 Develop and maintain strong relationships with architects, interior designers,
builders, PMC consultants, and government contractors.
 Act as the primary point of contact for key accounts, ensuring seamless coordination
and service delivery.
 Promote the complete range of Merino products including laminates, compacts,
panels, and allied interior solutions.
 Build strong engagement with government departments, PSUs, and institutional
clients to drive project specifications.
2. Sales & Revenue Growth
 Achieve monthly, quarterly, and annual sales targets aligned with the company’s
growth objectives.
 Drive specification selling by influencing architects and consultants at the design
stage.
 Increase product penetration across ongoing and upcoming projects.
 Ensure healthy sales mix with focus on premium and value-added products.
3. Business Development & Project Tracking
 Identify and onboard new key accounts to expand Merino’s presence in the region.
 Track upcoming residential, commercial, institutional, and government projects.
 Convert project leads into business through effective follow-ups and relationship
management.
 Collaborate with channel partners, dealers, and distributors for project closures.
4. Market Intelligence & Insights
 Monitor competitor brands, pricing trends, and new product introductions in the
decorative surfaces segment.
 Provide regular feedback to management on market trends, customer preferences,
and emerging opportunities.
 Support new product launches with on-ground insights and customer feedback.
 Analyze sales data to identify growth areas and optimize strategies.
5. Reporting & Performance Management
 Maintain detailed account plans, project pipelines, and sales forecasts.
 Submit periodic MIS reports on sales performance, collections, and market updates.
 Track and improve key metrics such as revenue, contribution margins, and
receivables.
 Ensure timely collection and adherence to credit policies.
Key Skills & Competencies
 Strong relationship management and stakeholder influencing skills
 Experience in specification selling and project-based sales
 Good understanding of laminates, decorative surfaces, and interior materials industry
 Excellent communication, presentation, and negotiation skills
 Ability to manage large, complex projects and multiple stakeholders
 Result-oriented with strong analytical and execution capabilities
Preferred Profile
 Experience in building materials / laminates / plywood / interior products industry
 Strong network with architects, designers, builders, and government bodies

 Proven track record in B2B and project sales
Strategic Account Management, Sales & Revenue Growth, Business
Development & Project Tracking, Market Intelligence & Insights

 Experience in building materials / laminates / interior products industry
 Current territory and key accounts handled
 Experience working with architects, interior designers, builders, PMCs, and
contractors
 Exposure to specification selling and project-based sales
 Experience in handling institutional / government projects and clients
 Existing market network in Delhi / Mumbai / Chennai region
 Major projects handled and business generated
 Approach towards project tracking and lead conversion
 Coordination experience with dealers, distributors, and channel partners
 Achievement against sales targets and revenue growth contribution
 Experience in premium product selling and value-added solutions
 Understanding of competitor brands and market trends
 Experience in collections and receivables management
 Familiarity with CRM, MIS reporting, and sales forecasting