Lead- Trade Marketing

Job Title: Trade Marketing Manager – Dairy

Company: Reliance Consumer Products Limited 
Department: Sales / Marketing 
Location: PAN India / Regional 
Industry: FMCG – Dairy

Role Purpose

The Trade Marketing Manager – Dairy will be responsible for driving category growth, strengthening market visibility, and executing trade marketing strategies across retail channels. The role focuses on enhancing brand presence, improving distribution effectiveness, and supporting sales teams through impactful in-store initiatives for the dairy portfolio.

Key Responsibilities

1. Trade Strategy & Planning

Develop and implement trade marketing strategies for the dairy portfolio aligned with overall sales and brand objectives.

Plan and execute channel-specific trade programs across general trade, modern trade, and wholesale.

Identify market opportunities to increase product penetration and shelf visibility.

2. In-Store Execution

Drive effective in-store merchandising, planograms, and visibility initiatives.

Ensure optimal shelf placement, secondary displays, and POSM deployment across outlets.

Coordinate with field sales teams to ensure consistent execution of trade initiatives.

3. Channel Development

Work closely with distributors and retailers to enhance availability and visibility of dairy products.

Design trade schemes, retailer promotions, and incentives to improve off-take.

4. Sales Support

Provide insights and marketing support to regional sales teams to achieve volume targets.

Track and analyze sales performance, trade scheme effectiveness, and competitor activities.

5. Market Intelligence

Monitor competitor trade activities, pricing, and promotional strategies within the dairy category.

Conduct market visits to gather retailer feedback and identify improvement opportunities.

6. Budget & ROI Management

Manage trade marketing budgets and ensure cost-effective utilization.

Evaluate ROI of trade promotions and optimize future initiatives.

Key Skills & Competencies

Strong understanding of FMCG trade channels (General Trade, Modern Trade, E-commerce).

Experience in category management, trade promotions, and retail execution .

Data-driven decision-making and strong analytical skills.

Excellent stakeholder management with sales, distributors, and retailers.

Strong communication and negotiation skills.

Preferred Qualifications

MBA in Marketing / Sales / Business Management.

5–10 years of experience in FMCG trade marketing , preferably in dairy or food categories.