Marketing Lead

MARKETING LEAD
About the Role
You will build the marketing engine for CenturyPly Furniture Fittings. As Marketing
Lead, you will develop and execute marketing strategies that create awareness,
generate leads, and build customer relationships across B2B channels. You will
manage campaigns, content, digital presence, events, and partnerships. Working
closely with the PMG Lead on strategy, you will own execution and deliver measurable
results that support sales growth.
Your Responsibilities
 Marketing Strategy & Planning: Develop annual marketing plans aligned with
business goals; define target segments, messaging, channels, and budgets;
establish KPIs (leads generated, conversion rates, cost per acquisition).
 Digital Marketing: Own website optimization, SEO/SEM, email marketing,
social media (primarily LinkedIn for B2B), and digital advertising. Implement
marketing automation tools and CRM integration.
 Content Marketing: Create technical content, case studies, product guides,
and thought leadership pieces that establish CenturyPly as a knowledgeable
partner.
 Lead Generation: Design and execute campaigns to generate leads from
target segments (interior designers, architects, retailers, distributors). Manage
lead nurturing and qualification.
 Events & Trade Shows: Identify relevant industry events (furniture, interior
design, retail), manage booth presence, and generate leads through events.
 Partnerships & PR: Develop partnerships with industry associations,
publications, and complementary brands. Manage PR and media relations.
 Brand Management: Ensure consistent brand messaging, visual identity, and
customer experience across all touchpoints.
 Customer Communications: Develop newsletters, customer updates, and
retention campaigns to keep customers engaged and informed.
 Analytics & Reporting: Track campaign performance, ROI, lead conversion,
and customer acquisition costs. Provide monthly/quarterly reporting to
management.
 Team & Vendor Management: Eventually build a small marketing team
(designer, content creator); manage external agencies and vendors.
What You'll Need
Experience:

 6-10 years in B2B marketing or marketing management roles
 Proven experience in manufacturing, industrial, or trade-focused marketing
preferred
 Experience with digital marketing, marketing automation, and analytics
 Background in furniture, home décor, or hardware industries a plus
Skills:
 Strategic marketing planning and campaign management
 Digital marketing expertise (website, SEO/SEM, email, social, analytics)
 Strong writing and content creation skills
 Data analysis and ability to measure campaign ROI
 Project management and ability to juggle multiple campaigns and timelines
Mindset:
 Results-oriented with focus on measurable outcomes (leads, conversions,
pipeline)
 Comfortable with limited budget and finding creative, efficient solutions
 Collaborative approach across Sales, PMG, and Product teams
 Curious about customer needs and willing to engage directly with prospects
What You'll Learn
 How to build B2B marketing from scratch for a new product category
 Deep understanding of furniture fittings industry, customer decision-making,
and channels
 Advanced digital marketing and lead generation strategies
 How to leverage a corporate brand platform for startup growth
 Strategic marketing and customer acquisition