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Margdarshak
Product Manager
Margdarshak · posted 1 month ago
New Delhimarketing
About the role
Product Manager — Omnichannel (D2C & Offline)
| Department | Product / Category Management |
| Function | Omnichannel Growth — D2C & Offline Channel Retail Sales |
| Reports To | Business Head |
| Location | Delhi |
| Experience | 8 - 12 years |
| Employment Type | Full-Time |
About The Role
Merino is India's leading manufacturer of Laminates. Established in 1965 and with Exports currently to more than 80 countries, Merino has evolved into an integrated manufacturer and marketer of interior solutions with a wide array of world-class products for homes, offices, commercial and public areas. Our business verticals include High Pressure Laminates, Restroom cubicles, Chipboard as well as furniture manufacturing.
We're hiring a Product Manager to own the end-to-end customer journey across D2C and offline retail — from product discovery online to the final delivery and assembly at home.
What You'll Do
D2C / E-COMMERCE
- Own the product roadmap for website & app — catalogue discovery, Product detail page experience, cart & checkout.
- Drive own website traffic and conversion at marketplaces, repeat-purchase metrics, through focussed promotional campaigns.
- Partner with catalogue and manufacturing teams to check product feasibility analysis. Create Market fit products based on detailed consumer understanding.
- Create Go to Market Plans with complete Product, Pricing and Promotional Strategy. Scaling 1 to 10x.
- Own post-purchase experience: order tracking, white-glove delivery scheduling, assembly service booking, and returns/replacements.
- Collaborate with marketing on social media / digital campaigns. Create Performance Metrics to drive campaign efficiency.
Channel Management
- Own the channel strategy across owned D2C (web/app), Experience centres, franchise/dealer-operated stores, and third-party marketplaces (Amazon, Flipkart, etc.).
- Define and enforce pricing, promotion, and MRP parity rules across various marketplaces.
- Understand the consumer / channel preference for offline channel and create complete product lines involving multiple bedroom and living room ranges.
- Ensure a separate portfolio for online and Offline channel to avoid price conflicts.
- Run periodic channel reviews with business head and sales team to understand product performance / market needs.
- Active engagement with Finance team to understand cost levels for all individual products and devise strategies to ensure desired profitability.
Product Lifecycle Management
You will own the product roadmap end-to-end
| STAGE | WHAT YOU OWN |
|---|---|
| 1. Discovery | Identify opportunities through customer research, showroom feedback, funnel/cohort analysis, and competitive benchmarking. Validate demand with rapid prototypes. |
| 2. Definition | Align stakeholders across catalogue, retail ops, design, and engineering. |
| 3. Design & Build | Collaborate with Manufacturing and Design teams to quickly build up. |
| 4. Launch & GTM | Plan phased rollouts (city pilot, then national), coordinate with marketing and sales teams, and define rollback criteria. Own launch communication to franchise partners and customer support. |
| 5. Growth & Iteration | Monitor adoption, conversion, and satisfaction post-launch. Iterate based on qualitative feedback from channel and customers. Feed learnings back into the roadmap. |
What We're Looking For
- 8–12 years of product management experience, specifically in Furniture Retail, with at least 2 – 3 years owning a consumer-facing D2C, marketplace, or omnichannel retail product.
- Strong connections with marketplace teams, like Amazon / Flipkart / Pepperfry etc., specifically dealing in furniture Brand Sales.
- Demonstrated experience managing multiple sales/distribution channels (D2C, retail/franchise, marketplace).
- Hands-on experience running the full product lifecycle from inception, design and launch to success.
- Prior Experience in creating new website and building scale using aggressive social media strategies.
- Comfort working with cross-functional teams: Manufacturing, catalogue/merchandising, purchase and supply chain.
- Familiarity with logistics/last-mile, RTO, and installation workflows.
- Strong written and verbal communication; ability to write clear Product Requirement Document and launch plans.
- Prior experience in furniture D2C / E-com Channels is a must.
Educational Qualification
MBA from a reputed college.
Confidential Document. For Internal Use Only.