Sales Manager

Job Title

Sales Manager – ARENA Dealership

Department

Sales & Retail Operations

Reporting To

General Manager / Dealer Principal

Location

Dealership Showroom & Field Sales Operations

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Job Summary

The Sales Manager is responsible for achieving monthly and annual vehicle sales targets, managing showroom sales teams, improving customer satisfaction, and ensuring compliance with Maruti Suzuki ARENA sales processes and CRM standards. The role also involves inventory planning, team training, marketing coordination, and driving profitability through vehicle sales, finance, insurance, accessories, and exchange business.

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Key Responsibilities

1. Sales Target Achievement

• Achieve monthly/quarterly retail and wholesale targets
• Monitor enquiry-to-booking and booking-to-retail conversion ratios
• Drive sales of:
  • New cars
  • Accessories
  • Insurance
  • Finance
  • Extended warranty
  • Exchange vehicles
• Develop local market strategies and field activities

2. Team Management

• Lead Team Leaders, Relationship Managers, and Sales Executives
• Conduct daily briefings and weekly review meetings
• Train staff on:
  • Product knowledge
  • Sales process
  • Customer handling
  • CRM discipline
• Monitor productivity and performance KPIs 

3. Customer Relationship Management

• Ensure excellent showroom experience
• Handle escalated customer complaints
• Improve CSI/NPS scores
• Ensure proper follow-up of leads and deliveries
• Maintain long-term customer relationships

4. CRM & Process Compliance

• Ensure all enquiries and follow-ups are updated in CRM
• Maintain proper documentation for:
  • Vehicle booking
  • Retail delivery
  • Loan processing
  • Insurance
• Follow ARENA SOPs and audit requirements 

5. Inventory & Display Management

• Coordinate vehicle stock availability
• Plan demo vehicles and test drives
• Maintain showroom display standards
• Coordinate with stockyard and PDI teams

6. Coordination with Other Departments

• Finance team for loan approvals
• Insurance desk for policy conversion
• Exchange department for used car valuation
• Service department for customer retention
• Marketing team for promotional activities 

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Required Skills

• Strong automobile sales knowledge
• Leadership and team handling
• Negotiation and closing ability
• CRM & reporting skills
• Customer relationship management
• Market development and lead generation
• Communication and presentation skills

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Qualifications

• Graduate in any discipline (MBA preferred)
• 5–8 years of automobile sales experience
• 2–3 years in team handling/managerial role preferred
• Valid driving license