Area Sales Executive( ASE)

 

The Assistant Sales Executive ( ASE ) – FMCG plays a key role in driving sales growth, managing distributor and retailer relationships, ensuring product visibility, and achieving assigned sales targets in the designated territory for Reliance FMCG products.

 

 

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Key Responsibilities:

 

Achieve monthly and quarterly sales targets across the assigned territory.

 

Develop and maintain strong relationships with distributors, retailers, and key trade partners.

 

Ensure product availability, visibility, and proper merchandising at retail outlets.

 

Implement company sales strategies, schemes, and promotions effectively.

 

Monitor secondary and tertiary sales performance and take corrective actions when needed.

 

Conduct regular market visits to assess competitor activity, market trends, and customer feedback.

 

Coordinate with supply chain and logistics teams to ensure smooth product delivery.

 

Prepare daily/weekly sales reports and update management on sales performance.

 

Train and support retail partners on new product launches and promotional offers.

 

Maintain compliance with company policies and ethical standards.