AGM National Retail Marketing

NEXION – JOB DESCRIPTION

JOB TITLE: Lead – Retail Management (National Level)

LOCATION: Ahmedabad (Corporate Head Office) 

Level - AGM

JOB SUMMARY

Role objective  - This is a National level Retail execution role which revolves around - Leading Customer experience and managing the pan-India Retail Management team, ensuring alignment with HO strategies and brand guidelines. Implement national retail strategies/ Set standards for showroom layouts, visual merchandising, branding, and retail hygiene/Track showroom development, upgradation, and rollout initiatives pan-India/ Lead vendor strategy for retail branding, merchandising, and POS execution/ Deep understanding of POS marketing, visual merchandising, retail SOPs, and analytics.

The role will act as the lead interface for retail standards, processes, systems, and performance, working closely with Sales and Operations to drive sustainable retail excellence.

KEY ROLES & RESPONSIBILITIES

1. Retail Lead & Team Management

• Lead and manage the pan-India Retail Management team, including regional retail heads and team.
• Define roles, KPIs, and performance metrics for retail team members to ensure accountability and outcomes.
• Drive regular reviews, capability building, and performance improvement plans for retail teams.
• Foster a high-performance culture focused on execution excellence, collaboration, and continuous improvement.
• Act as a mentor and guide for regional teams, ensuring alignment with HO strategies and brand guidelines.
• Ensure effective communication, clarity of direction, and uniform execution across all regions.

2. Retail Strategy & Governance

• Define and implement national retail strategies aligned with NEXION’s brand guidelines and business objectives.
• Establish and enforce retail SOPs, guidelines, and governance frameworks across all showrooms and POS.
• Ensure consistency in retail execution, reporting, and customer experience across regions.

3. POS & Showroom Excellence

• Own end-to-end POS and showroom performance across India.
• Set standards for showroom layouts, visual merchandising, branding, and retail hygiene.
• Review POS audits and evaluations; ensure corrective actions and continuous improvements.
• Track showroom development, upgradation, and rollout initiatives pan-India.
• Ensure POS execution is aligned with HO marketing strategies and brand guidelines.
• Own and drive the Retail Loyalty / Rewards Program, ensuring engagement and ROI.

4. Cross-Functional & System Enablement

• Act as a key business stakeholder for retail-enabling systems such as CRM, SAP, and web applications.
• Partner with IT, Sales, Marketing, and Operations to streamline retail workflows and data visibility.
• Ensure retail systems support reporting, analytics, loyalty programs, and decision-making.

5. Vendor & Resource Management

• Lead vendor strategy for retail branding, merchandising, and POS execution.
• Evaluate, onboard, and manage vendors to ensure quality, timelines, and cost efficiency.
• Control budgets, negotiate commercials, and ensure optimal use of resources.

6. Reporting, Analytics & Performance Management

• Own retail MIS, dashboards, and performance reviews for senior leadership.
• Analyse retail performance data to identify gaps, opportunities, and improvement areas.
• Drive data-led decision-making and recommend strategic actions.
• Ensure accuracy, consistency, and timeliness of reporting across regions.

DESIRED SKILLS & QUALIFICATIONS

• Master’s degree in Marketing, Business, Retail Management, or related field.
• 10–12 years of experience in Retail Management / POS / Showroom Operations, preferably in building materials, surfaces, lifestyle, or premium retail including FMCG & Consumer Durable Industry.
• Proven experience in leading, geographically distributed retail teams.
• Strong people management, coaching, and performance management skills.
• Deep understanding of POS marketing, visual merchandising, retail SOPs, and analytics.
• Willingness to extensive travel pan-India.
• Strong coordination and communication skills.
• Proficiency in MS Excel, PowerPoint, and report preparation.
• Analytical mindset with attention to detail.
• Vendor and project management ability.
• Problem-solving and multitasking skills.

 

To explore more about us, visit: www.nexiontiles.com

If interested request you to share updated cv

Last drawn ctc ( fixed/ Variable) 

Expected ctc 

Time needed for joining 

Current and pref location 

Team sizes handled in previous roles 

 

We also request you to share your experience in brief revolving around key focus points 

• Retail execution experience  -
•  Customer e/experience management - 
•  Alignment with HO strategies and brand guidelines- 
•  Implement national retail strategies- 
•  Setting standards for showroom layouts, visual merchandising, branding, and retail hygiene-
•  Tracking showroom development, upgradation, and rollout initiatives pan-India
•  Retail branding, merchandising, and POS execution
•  Execution of POS marketing, visual merchandising, retail SOPs