Lead Social Media & Content

Job Title: Social Media & Content Manager

Role Overview: This role blends brand strategy , content leadership , and team management . The Social Media & Content Manager will be the custodian of the brand’s digital identity—responsible for shaping brand narratives, driving cohesive campaigns across platforms, and leading the content team to execute at a high creative standard. They will work closely with leadership to translate brand philosophy into impactful digital experiences that strengthen brand perception, aspiration, and loyalty.

Key Responsibilities

1. Brand Strategy & Digital Vision

·          Develop and steer the overall social media and content strategy aligned with brand positioning, category priorities, and business goals.

·          Build a cohesive brand narrative across platforms—highlighting jewellery craftsmanship, design language, heritage, and lifestyle relevance.

·          Partner with leadership on brand guidelines, content pillars, seasonal campaigns, and long-term storytelling direction and identify opportunities for brand differentiation across digital touchpoints.

2. Team Leadership & Cross-Functional Collaboration

·          Lead, mentor, and inspire a team setting clear objectives, ensure quality control, and guide the team through planning, execution, and review cycles.

·          Collaborate with product, design, merchandising, and retail teams to ensure cohesive brand communication.

·          Liaise with external agencies, influencers, and production teams when needed.

3. Content Creation & Creative Direction

·          Oversee ideation, scriptwriting, shoot planning, styling direction, and execution for all content formats (photo, video, editorial, BTS).

·          Ensure premium-quality visuals and brand-consistent storytelling across campaigns, launches, and everyday content.

·          Guide the creative team in producing content that elevates the brand’s luxury/lifestyle aesthetic.

4. Social Media Management & Growth

·          Manage daily social operations across Instagram, Facebook, Pinterest, YouTube, TikTok, and emerging platforms.

·          Build a strong content calendar aligning brand messaging, seasonal moments, cultural trends, and product priorities.

·          Engage with the audience to strengthen brand affinity and nurture a loyal community.

·          Drive influencer and creator collaborations to amplify reach and brand authority.

5. Performance Tracking & Optimization

·          Monitor key metrics (engagement, reach, conversions, sentiment) and translate insights into actionable strategy improvements.

·          Conduct competitive analysis and trend forecasting to keep the brand culturally relevant and present monthly performance reports to leadership with insights and recommendations.

Skill Requirements:

·          experience in social media, content, or digital marketing.

·          Prior experience managing a content or social team is required. Strong brand thinking with ability to translate brand essence into digital narratives.

·          Excellent creative direction, storytelling, and writing skills. Proficient in creative tools and analytics platforms. Exceptional eye for jewellery styling, craftsmanship nuances, and luxury aesthetics.