SM Sales

Organisation – Reliance consumer Product Pvt Ltd 

Department – Beverages

Job Location - Delhi or Punjab ( we have two sep roles in both Places) 

Role

The Sales Manager drives regional or territorial revenue growth by setting sales targets, managing distributor relationships, leading sales teams, and analysing market trends to ensure product availability and market share expansion.

·        This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the SBU and the category they would be responsible for.

·        Formulate a vision and a 5 Year strategy for Top-Line and Bottom-line growth for Beverages Business

·        Create business plans against that strategy to deliver results Year on Year

·        Build a High Performing Team from Bottom Up- ASMs, TSIs, CSOs

·        Create processes that support business partners in realizing their interests (ROI/ Claim Settlement)

·        Manage & guide the team to deliver desired results

·        Sales Planning: Work closely with business head NHQ to create category and Sales geography level plans and review against them

·        Financial Planning: Strategy formulation and ensure that all discount and local level and marketing expenses are as per plan

·        Set up effective review systems for ASMs & ASEs

·        Market Execution: Create Targets & benchmarks for various activities and review against

·        them

·        Manage Urban, Semi-Urban & Rural Markets

·        Key Stakeholder Management- Work with cross functional teams and NHQ to achieve

·        desired results

·        Keep Senior Management apprised of Competition activity and geography performance

·        Skills such as problem solving, commercial acumen, entrepreneurial approach, planning and

·        execution, and market analysis are important in this role

Key Responsibilities

Sales Strategy & Target Achievement - Develop strategic sales plans, set area-specific targets, and implement plans to meet revenue objectives.

Team Leadership & Motivation - Lead, train, motivate, and build high-performing sales teams (including distributor sales staff).

Distributor & Retailer Management - Build strong relationships with distributors, key retailers, and customers to ensure product availability and market penetration.

Market Analysis & Trend Monitoring - Monitor competitor activities, market trends, and consumer preferences to adapt strategies and maintain a competitive edge.

Performance Monitoring & Reporting - Conduct regular market visits, track sales performance, resolve ground-level issues, and compile detailed sales reports for senior management.

Stock & Payment Management - Ensure proper stock management across distribution channels and timely collection of payments.

Cross-Functional Coordination - Collaborate with supply chain, marketing, and product teams to align sales efforts with overall business objectives.

Promotional Execution - Execute sales programs, new product launches, and promotional activities for channel partners to drive sales.

If keen Request you to share 

Updated CV 

Current ctc - fixed and variable 

Expected hike

Notice period 

Current location

Location Flexibility 

Ever applied for Reliance consumer products before - if yes when and what role