Senior Manager Specifications

 

Role Objective

 To promote the Merino Products to the top Architects in the region and get the products specified in
upcoming large scale projects.
 To understand the details of upcoming projects from the Influencers.
 To establish rapport with the Profile A architects, Interior Designers and Institutions to promote Merino
Products.

Job Responsibilities

Influencer Management
 Serve as an end-to-end point of contact for the key influencers – Architects, Interior designers etc.
 Provide inputs into sales excellence and category heads for development of influencer loyalty programs and
campaigns for key influencers, Drive implementation of programs and campaigns for key influencers and
accounts
 Identify and build long lasting relationships with prominent key influencers; Ensure strong referrals to key
accounts from influencers
Specification
 Driving the Specification of Merino products in large scale projects through major Architects firms in the
region.
 Understanding the requirements of the projects and suggesting a Merino product mix.
 Ensuring the conversion of the specifications during the level of execution of the projects through effective
influencer management.
 Obtaining the documents related to the details of the specifications and updating it in the SFA tools.
Sales
 Understanding the status of the projects, details of project execution contractors, hence materializing the
sales.
 Working closely with the Institutional sales team for the conversion of the projects.
Reports
 Preparation of the project status report and updating it in the SFA tools.
 Project Conversion report.

Internal Stakeholders External Stakeholders
 Zonal Sales Heads
 Product Managers – Marketing
 Category Head – Prelam
 Category Head – Decorative Laminates
 Sales Excellence Team