Retail Specialist Manager

Position: Retail Marketing Specialist

Objective:

To tap and build relationship with Interior Designers of IHB Segment for HPL and allied products.

Job Role

A. A/ID engagement

• Identify, Engage & Nurture top retail Architects/IDs and deepening engagement through repeat visits.
• Become the single point of contact for Merino for adopted A/IDs.
• Create avenues of local/national engagements through:
  • Personal Invites to Exhibitions
  • Studio Presentations
  • Focused meetings at Display Centre (if available)
  • Plant visits
• Keep A/IDs and associated teams knowledge updated on Merino portfolio.

B. Drive product specifications and sales through A/IDs

• Meet direct customers wherever required to drive closure.
• Facilitating folder requirements, customer interaction & selections.

C. Drive Loyalty Program:

• Enroll new A/IDs in the Merino eMERaldz loyalty program.

Other Details

• Report to Specifications Manager with close working with select retail sales team members.
• Enquiries generated by the Retail Specialist whether converted by sales, or converted jointly with sales; in both the cases the Retail Specialists will get sales attribution linked to their incentive program.