About the role

Hi,

Greeting from Margdarshak!!!

We are Margdarshak Consultants (Executive Search Firm), in business for over a decade and now reckoned as one of the top Recruitment/Selection...

We are one of India’s leading recruitment consultants of organized recruitment services in India. The Journey began in the year 2000. Over the years, Margdarshak Consultants With its ethical foundation, value system and result oriented service delivery has acted as a preferred recruitment partner to various multinationals and leading Indian businesses and has emerged as a leading recruitment brand nationally.

Ps: - For more Detail pleases find Margdarshak URL www.margdarshak.net

Please mail us your CV ASAP and provide required (mandatory) details:

1). Present Salary: -
2). Expected Salary: -
3). Current Location: -
4). Willing to Relocate: -
5). Notice Period: -

Currently we are Looking out Professionals for Our Prestigious Client

Client Name: - Merino Industries Limited

Designation: Area Sales Manager-Channel Sales

Location:-Mumbai

About Merino Group :

Since 1965, the journey of Group has been an extraordinary tale of evolution. Beginning with the humble plywood, the Group has constantly introduced new products based on top-of-the-line raw materials, production and technology to achieve the podium on which it stands today. As one of the world’s largest manufacturers of decorative laminates, the Merino Group is globally recognized as the leader in the industry of laminates and surface solutions.

Products, technologies and techniques may have evolved but one thing is always constant – focus on quality and the zeal to bring world-class surface solutions for our customers. Today Merino Group has a beautifully strong presence in over 80 countries with an annual turnover of over 258 million USD with diverse business interests that expand from Interior Architectural products to Information Technology to Food & Agro products.

Role Purpose:
The Channel Sales Manager will be responsible for driving primary sales , managing the channel partner network , and expanding market share for Marine Board . The role requires developing strong distributor/dealer relationships, ensuring product availability, generating demand, and achieving sales targets within the assigned territory.

Job Responsibilities :

1. Primary Sales & Revenue Achievement

Achieve monthly, quarterly, and annual primary sales targets for Marine Board and Merino laminate products.
Drive sales through effective planning, forecasting, and execution.
Ensure timely billing, dispatch, and payment collection from distributors and channel partners.

2. Channel Sales & Distribution Management

Appoint, manage, and strengthen the channel network including distributors, dealers, and sub-dealers.
Monitor channel partner performance and ensure product availability across the assigned territory.
Conduct regular channel visits to maintain strong relationships and resolve issues.

3. Market Development

Identify new business opportunities, market gaps, and potential areas for Marine Board products.
Execute market expansion strategies to increase brand visibility and product penetration.
Conduct product demonstrations, site visits, and trade engagement activities.

4. Key Account & Influencer Management

Build relationships with carpenters, contractors, architects, and project influencers to generate demand.
Provide technical guidance on Marine Board and laminate applications when required.

5. Competition & Market Intelligence

Track competitor activities, pricing, schemes, and new product launches.
Provide regular updates to the management for strategic decision-making.

6. Sales Reporting & Documentation

Maintain updated sales records, market reports, and visit reports.
Provide weekly and monthly MIS on sales performance and channel health.

Key Performance Indicators:

Achievement of primary sales targets
Distributor sales performance
New dealer appointments and active channel expansion
Increase in channel partner profitability
Channel retention and engagement score
Stock availability and order fill rate

Internal Stakeholders

External Stakeholders

Sales Leadership / Business Head

· Regional Sales Teams & KAM Teams

· Marketing Team

· Finance Team

· Legal Team

· Logistics Team

· Channel Partners / Distributors

· Institutional Buyers

· Corporate Procurement Teams

· Vendors / Service Providers

Skills & Qualifications:

· 5-8 years in Channel Sales (preferred industries: laminates, plywood, boards, building materials, hardware, interior products). Experience in selling Panel products or laminate products is a strong advantage.

· Strong knowledge of channel sales , primary sales , and building material industry .

· Good understanding of Marine Board, plywood, and laminate products.

· Excellent communication, negotiation, and interpersonal skills.

· Strong market mapping and analytical skills.

· Ability to influence channel partners and market influencers.

· Customer service orientation with problem-solving ability.

· Willingness to travel extensively.

Educational Qualification :

· Graduate in any discipline; MBA preferred.

Please provide required (mandatory) details for above job Position.

1). Relevant Experience: -

2). Team Handling Exp.: -

3). Team Size: -

Please reciprocate back, and recommend someone with prior interest to above stated job opportunity.

(Note: Please do not change the subject line while replying, and kindly provide all required details.)

Regards
Shakira Shaik