About us
Merino Industries is one of world's largest surface decor companies with a wide array of products for homes, offices, commercial and public areas. Decades of strong market presence have created a high brand recall among various customer segments. Tapping the synergy of our products and services, we achieve a competitive advantage through technology innovation and by delivering greater customer satisfaction.
From a humble beginning with the launch of plywood in 1974 and subsequently high-pressure laminates in 1981, the Merino Group has come a long way. Today we have six factories. We have over 4000 employees. Our specialty is to continuously release new products which are aligned to international trends and market demand. Over the years, our innovations have been continuously well received by Architects and Interior Designers. Our quality products have been complementing the creativity of these professionals.
Today, the group is one of the world’s largest manufacturers of decorative laminates for interiors and has global recognition for being a leader in the laminates and panel industry. We are expanding our reach globally and our products are exported to countries in North and South America, Asia, Europe, Australia, and Africa.
Work culture at Merino Industries: Merino provides a performance-oriented work culture that fosters collaboration, promotes growth and creativity. The Organisation thrives upon a beautiful balance of Indian ethos and western work culture. It is indeed a synergistic combination of consistency, customer focus, efficiency, quality, accountability, discipline, integrity, and respect for each other.
Why you should work for Merino Industries:
- An established brand: Our company has come a long way since it first started in 1974. Today we are an established brand in the surface solutions industry.
- Growth opportunities: At Merino, we facilitate growth and provide advancement opportunities to our employees by designing career paths and offering scope for skill upgradation and promotion. We believe that an employee’s career growth is imperative, not just for the individual but for the organization as well.
- Great place to learn: We give our employees the space and freedom to operate and take independent initiatives, enabling them to contribute creatively and significantly.
- Quality: As pioneers in laminates industry, we have helped to set industry benchmarks in quality.
- Open door management: We are open to employee's questions, complaints, suggestions, and challenges.
For more information, please visit:
Merino Laminates |
Merino Restrooms
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Job Description – Key Account Management (Integrated Solutions –MRS)
Business Vertical: Merino Restroom Solutions (MRS)
Locations: Delhi / Mumbai / Chennai
Key Responsibilities
- Strategic Account Management
- Develop and maintain strong relationships with architects, interior designers, builders, PMC consultants, and government contractors.
- Act as the primary point of contact for key accounts, ensuring seamless coordination and service delivery.
- Promote the complete range of Merino products including laminates, compacts, panels, and allied interior solutions.
- Build strong engagement with government departments, PSUs, and institutional clients to drive project specifications.
- Sales & Revenue Growth
- Achieve monthly, quarterly, and annual sales targets aligned with the company’s growth objectives.
- Drive specification selling by influencing architects and consultants at the design stage.
- Increase product penetration across ongoing and upcoming projects.
- Ensure healthy sales mix with focus on premium and value-added products.
- Business Development & Project Tracking
- Identify and onboard new key accounts to expand Merino’s presence in the region.
- Track upcoming residential, commercial, institutional, and government projects.
- Convert project leads into business through effective follow-ups and relationship management.
- Collaborate with channel partners, dealers, and distributors for project closures.
- Market Intelligence & Insights
- Monitor competitor brands, pricing trends, and new product introductions in the decorative surfaces segment.
- Provide regular feedback to management on market trends, customer preferences, and emerging opportunities.
- Support new product launches with on-ground insights and customer feedback.
- Analyze sales data to identify growth areas and optimize strategies.
- Reporting & Performance Management
- Maintain detailed account plans, project pipelines, and sales forecasts.
- Submit periodic MIS reports on sales performance, collections, and market updates.
- Track and improve key metrics such as revenue, contribution margins, and receivables.
- Ensure timely collection and adherence to credit policies.
Key Skills & Competencies
- Strong relationship management and stakeholder influencing skills
- Experience in specification selling and project-based sales
- Good understanding of laminates, decorative surfaces, and interior materials industry
- Excellent communication, presentation, and negotiation skills
- Ability to manage large, complex projects and multiple stakeholders
- Result-oriented with strong analytical and execution capabilities
Preferred Profile
- Experience in building materials / laminates / plywood / interior products industry
- Strong network with architects, designers, builders, and government bodies
- Proven track record in B2B and project sales
- Strategic Account Management, Sales & Revenue Growth, Business Development & Project Tracking, Market Intelligence & Insights
- Experience in building materials / laminates / interior products industry
- Current territory and key accounts handled
- Experience working with architects, interior designers, builders, PMCs, and contractors
- Exposure to specification selling and project-based sales
- Experience in handling institutional / government projects and clients
- Existing market network in Delhi / Mumbai / Chennai region
- Major projects handled and business generated
- Approach towards project tracking and lead conversion
- Coordination experience with dealers, distributors, and channel partners
- Achievement against sales targets and revenue growth contribution
- Experience in premium product selling and value-added solutions
- Understanding of competitor brands and market trends
- Experience in collections and receivables management
- Familiarity with CRM, MIS reporting, and sales forecasting
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