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Hunger Inc. Hospitality
Junior Copywriter
Hunger Inc. Hospitality · posted 2 months ago
Mumbaicorporate
About the role
Junior Copywriter
Bombay Sweet Shop · Mumbai
THE ROLE
The Junior Copywriter is a key engine behind the verbal desire of Bombay Sweet Shop. You are the person who turns raw campaign ideas into sharp, delightful, and high-converting copy across every single touchpoint. Working closely with the Copy Lead, you will learn to master the Bombay Sweet Shop voice—a tone that is warm, witty, premium, and unmistakably ours. This isn’t a passive writing role; it’s an active, high-ownership execution seat. You’ll brainstorm campaign narratives, write scripts, attend shoots, build pitch decks, and craft performance ad copy that drives real business results. A big part of your day-to-day will be rooted in performance and retention. You’ll sit right in the loop with growth and content teams, iterating on copy based on what the data shows us. If you love words, obsess over brand tonality, and want to build a career in a world-class consumer brand, this is your playground.
WHO WE ARE
Bombay Sweet Shop brings back the magic of mithai. We follow the sweet trail across India, then take its traditions, flip them on their head, and make something modern, handmade, and a little bit magic—from snappable Choco Butterscotch Barks to crunchy Chikki and everything in between. We are a brand built as much on words as on flavour. Our names, our packs, and our campaigns have a voice that is warm, witty, and distinct. We are looking for a sharp young writer to help us keep that voice buzzing every single day.
WHO YOU’LL WORK WITH
You report into the Head of Content and work hand-in-hand with the Copy Lead, learning the ins and outs of our verbal identity. You will also collaborate daily with the Design Team, the Performance/Growth Team, and Brand Managers to turn briefs into live assets.
WHAT YOU’LL DO
Brainstorming & Campaign Ideation: Actively participate in creative brainstorms for all marketing campaigns—from high-energy organic social concepts to performance-driven acquisition ads.
Decks & Brief Translation: Develop compelling campaign narratives and translate them into clean, presentable brand decks, scripts, and creative briefs.
Scripting & Production Support: Script and plan digital/video campaigns from concept to copy. Step out from behind the desk and attend production shoots whenever necessary to ensure the creative vision and tonality are executed seamlessly on set.
Performance & Funnel Copy: Craft funnel-specific and performance-driven ad copy (hooks, CTAs, ad scripts for Meta/Google) that drive traffic and conversions.
Retention Content Strategy: Conceptualize and write engaging emailers and WhatsApp creatives that nurture our community, drive retention, and keep Bombay Sweet Shop top-of-mind.
Multi-Platform Brand Copy: Write crisp, on-brand copy across touchpoints—including website banners, S&Z (Swiggy & Zomato) listings, brochures, gifting packaging, and sales collateral.
Tone & Quality Assurance: Maintain extreme attention to detail, questioning and refining every line to ensure it aligns perfectly with the brand's premium, witty tone of voice.
WHAT WE’RE LOOKING FOR
1–3 years of copywriting experience in an agency, consumer brand, or digital media environment (experience in F&B, DTC, or lifestyle brands is a big plus).
Obsessive Attention to Tonality: You don't just write grammatically correct copy; you understand nuances, wit, restraint, and how to write in a brand’s specific "voice".
Versatile Range: You can switch effortlessly from a snappy, high-converting ad hook to an emotive packaging line or an engaging email newsletter.
Eagerness for Data-Driven Copy: Comfortable taking feedback from performance metrics and iterating copy based on what converts.
Execution Mindset: Highly organized, detail-oriented, and reliable with deadlines. You take initiative to get things done on shoot days and deck deadlines.
WHAT YOU’LL GET
Health insurance for you, your spouse, and up to two dependents.
24/7 access to doctors for physical and mental health, plus wellness discounts via Plum.
Covered under PF, ESIC, and the Employee Compensation Act.
Staff discounts on dining and products across all Hunger Inc. brands (Bombay Sweet Shop, The Bombay Canteen, Veronica's, etc.).