Video Editor- Social Media & Performance Marketing

Video Editor - Social Media & Performance Marketing 
Bombay Sweet Shop · Mumbai 

Why this role matters

At Bombay Sweet Shop, every mithai tells a story — and we need someone who can make that story impossible to scroll past. We have the products, the craft, the occasions, and a feed worth fighting for. Now we need the person who makes them look and perform like nothing else out there. As our Video Editor for Social Media & Performance Marketing, you are the visual engine behind everything we publish and everything we put money behind. You don't just cut videos; you build creative assets that earn attention, stop thumbs, and drive conversions — across Reels, Meta ads, Stories, emailers, and beyond. From a Diwali campaign that feels like a celebration to a product close-up that makes someone order immediately, you understand that craft and performance are not opposites.

What you'll actually do

• Cut for the Feed: Edit short-form video content for Instagram Reels, Stories, and feed — fast-paced, thumb-stopping, and unmistakably Bombay Sweet Shop.

• Build Performance Creatives: Craft static and motion assets for Meta and Google campaigns with a clear understanding of what makes an ad convert, not just look good.

• Work closely with the content and marketing teams: Translate seasonal campaigns, new launches, and brand moments into assets that earn their place in the feed.

• Maintain Visual Consistency: Ensure every asset — social, paid, emailer, WhatsApp — looks like it came from the same kitchen.

• Stay Format-Forward: Track what's performing across the Indian digital landscape and bring new formats to the team before they become everyone else's trend.

Who you are

• Experience: 4+ years of video editing experience specifically focused on short-form vertical video and paid social ad creatives. Food and product content experience is a strong plus.

• The Creative-Analytical Hybrid: You have a genuine eye for aesthetics AND a firm grip on performance metrics. You know when the lighting is off and you know why a creative isn't converting.

• Platform-Native: Reels, Stories, carousels, Meta ad formats — you edit natively for each one. Not one-size-fits-all, ever. A strong plus if you understand core performance marketing metrics (CTR, CPA, ROAS, Hook Rate, Hold Rate) and how visual editing directly impacts them.

• Technical Toolkit: Fluency in Premiere Pro, After Effects, and the Adobe suite. Motion graphics chops are a meaningful plus.

• Speed with Standards: You work quickly without losing quality — especially when Diwali season means everything is on fire (the good kind).

• Cultural Pulse: You know what makes a video shareable or a static ‘saveable’ in the current Indian digital landscape, without sacrificing brand class.

What you'll get

• Real Creative Ownership: You're not resizing decks. You're building the visual identity of one of Mumbai's most loved mithai brands — with room to leave your mark on it.

• High-Trust Autonomy: Freedom to experiment with formats, styles, and ideas. We'll back you if you have a strong point of view.

• A Front-Row Seat: Work at the intersection of craft, culture, and commerce, with a team that takes both the mithai and the marketing seriously.