Loading open roles
Hunger Inc. Hospitality
Content Creator
Hunger Inc. Hospitality · posted 2 months ago
Mumbaicorporate
About the role
Content Creator
Bombay Sweet Shop · Mumbai
THE ROLE
The Content Creator at Bombay Sweet Shop is our chief storyteller on the ground—the person who captures the magic of our mithai, kitchens, and culture and turns it into thumb-stopping social content.
You are a digital native who lives and breathes short-form video across platforms. You possess a dual talent: you are as natural and charismatic on-camera (hosting, interviewing, testing new creations) as you are skilled off-camera (framing, shooting high-energy mobile video, and editing tight Reels).
From on-ground store coverage to product and conference launches, you’ll be on the frontlines capturing real-time energy. You won’t just execute briefs; you’ll actively ideate new social formats, create trial reels to test creative directions, and publish content across Instagram Reels, YouTube Shorts, and Snapchat. If you know how to make a short clip feel mouth-watering, witty, and unmistakably Bombay Sweet Shop, this role is built for you.
WHO WE ARE
Bombay Sweet Shop brings back the magic of mithai. We follow the sweet trail across India, then take its traditions, flip them on their head, and make something modern, handmade, and a little bit magic—from snappable Choco Butterscotch Barks to crunchy Chikki and everything in between.
We are a brand built as much on personality and storytelling as on flavour. Our content is warm, witty, fast-paced, and aspirational. We are looking for the creator who will give our digital presence its daily spark.
WHO YOU’LL WORK WITH
You report to the Head of Content and work closely alongside the Junior Copywriter and Design Team. You will also collaborate with our chefs, kitchen teams, store teams, and brand managers to bring our daily stories, product launches, and seasonal moments to life.
WHAT YOU’LL DO
Multi-Platform Content Creation & Posting: Ideate, shoot, edit, and post short-form content natively across Instagram Reels, YouTube Shorts, and Snapchat using fast-turnaround mobile rigs and editing apps.
On-Ground Presence at Stores: Spend active time in our stores and kitchens, capturing authentic, mouth-watering content, customer interactions, and daily behind-the-scenes moments.
Launches & Event Coverage: Plan and execute real-time content capture for new product launches, pop-ups, brand activations, and industry conferences.
On & Off-Camera Presence: Confidently step in front of the camera as an authentic host/presenter for brand features, street interactions, and chef interviews—while being equally comfortable running the phone rig behind the scenes.
Format Creation & Trial Reels: Experiment with new storytelling templates, pitch repeatable social formats/IPs, and cut trial reels to test new visual directions before full-scale deployment.
Performance & Platform Agility: Understand what makes a video shareable or saveable. Adapt visual hooks, music trends, and pacing based on engagement metrics across platforms.
Asset Organization: Keep raw footage, audio assets, and final renders systematically backed up and ready for cross-platform distribution.
WHAT WE’RE LOOKING FOR
1–3 years of experience creating and publishing short-form video content for a consumer brand, agency, or as an independent digital creator (experience in F&B, lifestyle, or DTC is a big plus).
Platform Expertise: Native understanding of Instagram, YouTube Shorts, and Snapchat algorithms, trends, posting best practices, and audience behaviors.
Mobile Production Master: High proficiency in mobile videography (lighting, framing, mobile audio) and fast-turnaround mobile/desktop video editing tools.
Natural On-Camera Energy: Strong screen presence, expressive storytelling skills, and comfort interacting with chefs, store guests, and teams on camera.
Agile & Proactive: Ability to thrive on-ground during high-energy events, think on your feet, and turn raw moments into polished trial reels and finished assets quickly.
WHAT YOU’LL GET
A Content Playground: Access to iconic products, creative kitchen setups, dynamic store environments, and major brand launches.
Health insurance for you, your spouse, and up to two dependents.
24/7 access to doctors for physical and mental health, plus wellness discounts via Plum.
Covered under PF, ESIC, and the Employee Compensation Act.
Staff discounts on dining and products across all Hunger Inc. brands (Bombay Sweet Shop, The Bombay Canteen, Veronica's, etc.).