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HireKul
E-commerce & Marketplace Growth Executive
HireKul · posted 4 months ago
Noidabusiness development
About the role
Sales Support :
E-commerce & Marketplace Growth Executive – FMCG Bakery Sector
Company:
Pam’s Bakery
Industry:
FMCG / Bakery / Food & Beverage
Location:
NOIDA
Experience Required:
2–4 Years
Employment Type:
Full-Time
Salary:
2.5
to 3 LPA
We are looking for a highly driven and analytical E-commerce & Marketplace Growth Executive to grow our bakery sales across Swiggy, Zomato, and our website .
The ideal candidate should understand:
· Food delivery platform algorithms
· Hyper-local promotions
· Online customer behavior
· Digital sales optimization
· FMCG food branding
This role is focused on increasing:
✅ Online visibility
✅ Conversion rates
✅ Repeat orders
✅ Average order value
✅ Customer retention
· Manage and optimize brand presence on:
o Swiggy
o Zomato
o Website ordering platform
· Improve menu visibility, rankings, and conversions
· Monitor platform performance and competitor activity
· Create and execute strategies to increase:
o Daily online orders
o Repeat customers
o Cart value
· Plan product positioning and best-seller promotion
· Drive festive and seasonal sales campaigns
· Run platform-specific promotions:
o Combos
o Flash deals
o Happy hours
o Discounts
o Sponsored listings
· Coordinate with design/content teams for banners and creatives
· Improve reach within targeted delivery radius
· Build strategies for:
o Nearby residential societies
o Offices
o Colleges
o Mall footfall conversion
· Coordinate WhatsApp and Instagram campaigns to boost online ordering
· Track and analyze:
o Sales growth
o Conversion rates
o Repeat order %
o Customer ratings & reviews
o Ad ROI
· Prepare weekly and monthly performance reports
· Increase website traffic and direct orders
· Keep the website updated with latest product profile
· Reduce dependency on aggregator platforms
· Execute email/WhatsApp campaigns for customer retention
· Improve customer journey and ordering experience
⭐ Customer Reputation Management
· Monitor customer reviews and ratings
· Ensure timely response to complaints and feedback
· Work closely with operations to improve customer experience
· Experience managing Swiggy/Zomato seller panels
· Understanding of food-tech marketplace algorithms
· Strong digital marketing and growth mindset
· Knowledge of Meta Ads / Google Ads is a plus
· Analytical and data-driven approach
· Excellent communication and coordination skills
· FMCG / Food / Bakery experience preferred
· Graduate in Marketing, Business, or related field
· 2–4 years of experience in:
o Food delivery platforms
o FMCG marketing
o E-commerce growth
o Restaurant/bakery digital sales
We want someone who:
· Thinks aggressively about growth
· Understands customer buying psychology
· Can turn online visibility into actual revenue
· Is highly execution-focused
· Loves experimenting with offers and campaigns
· Tech Savvy and proficient with tech platforms, reporting.
· Monthly sales growth %
· Order volume increase
· Repeat customer rate
· Average order value
· ROAS (Return on Ad Spend)
· Website conversion rate
· Platform ratings & reviews