About the role

E-commerce Manager

Job Summary:

Join UATOYS, one of India's longest-running toy companies, as our first dedicated E-commerce Manager. In this pivotal role, you will establish and lead our digital function, shaping the future of our D2C store and marketplace presence, while directly impacting our growth and customer experience.

Key Responsibilities:

Manage our Shopify store by overseeing catalogue management, inventory control, pricing strategies, order flow, and ongoing conversion optimization.
Activate and grow presence on marketplaces such as FirstCry, Flipkart, IndiaMART, and others to maximize sales opportunities.
Oversee performance marketing efforts by auditing paid campaigns, analyzing reports, and providing structured feedback to align with business objectives.
Review the creative output from external agencies to ensure quality and consistency with brand standards.
Enhance the post-purchase experience through CRM initiatives, including delivery management, RTO reduction strategies, and customer feedback loops.
Generate weekly and monthly analytical reports, presenting clear recommendations for channel performance improvement.
Lead the team-building process by recruiting interns as the e-commerce function expands in coordination with the company.

Requirements:

3 to 5 years of e-commerce experience focusing on D2C and marketplaces, preferably involving B2B platforms.
Proficiency in Shopify , including managing live stores, themes, apps, and order flows.
Fluency in navigating marketplace seller portals daily for performance optimization.
Literacy in performance marketing , with the ability to analyze Meta and Google reports effectively.
Experience managing external agencies, particularly in design and advertising efforts.
Knowledge of CRM systems and post-sales processes, including logistics and order return strategies.
Strong written communication skills for creating briefs, product descriptions, and marketing copy.

Preferred Qualifications:

Familiarity with toys or kids' products industry.
Experience using logistics platforms such as Shiprocket, Pickrr, or Shipway.
Keen understanding of marketplace ad spending, particularly on FirstCry and Flipkart Ads.
Working knowledge of email marketing tools like Klaviyo.
Understanding of COD and NDR workflows to enhance customer experiences.

Benefits:

Competitive compensation package between ₹30,000 – ₹45,000 per month.
Opportunity to shape a new function and have direct access to company leadership.
Supportive work environment that encourages initiative and ownership.
Access to training and development resources to grow your professional skills.
Opportunity to expand the e-commerce team and build a strong, dynamic work culture.
Engaging company culture in the heart of Delhi with a focus on innovation.