Loyalty Manager

Loyalty Program Manager

Job Summary:

The Loyalty Program Manager is a pivotal role responsible for enhancing customer engagement and retention through the optimization of the Club Cinepolis loyalty program. You will drive the development and implementation of customer strategies aimed at maximizing lifetime value and improving overall customer experience across various touchpoints.

Key Responsibilities:

• Manage the design and execution of the existing loyalty program while identifying strategic opportunities for enhancement.
• Deep dive into customer databases to glean insights that drive business decisions, focusing on improving customer data capture.
• Develop competitive loyalty slabs by optimizing associated costs and enhancing customer experiences.
• Lead the design, execution, and delivery of disciplined testing methodologies to measure the effectiveness of campaigns.
• Oversee the management of segmentation and targeting, building personalization capabilities to enhance customer interaction.
• Collaborate closely with Cinema Managers to meet Key Performance Indicators (KPIs) related to loyalty and customer engagement.
• Maintain site-level competition and pricing data, assisting in the presentation of weekly, monthly, and quarterly Box Office results.

Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proven experience in managing customer loyalty programs, with a deep understanding of customer analytics.
• Strong analytical skills with the ability to interpret customer data and derive actionable insights.
• Excellent project management skills, able to juggle multiple priorities effectively.
• Proficient in marketing automation and CRM tools, with knowledge of campaign management.
• Strong communication skills, both written and verbal, with an ability to collaborate cross-functionally.
• Detail-oriented with a focus on data-driven decision-making.