Senior Manager - Content Editor

Department

Retail Business Group

Function

DBG

Position

Manager/Senior Manager

Band

M/M1

Location

Mumbai - Bhandup

Reporting

AVP

Our Vision

To be the most admired insurance company that enables the continued progress of customers by being responsive to their needs.

Our Values

We believe in Sensitivity

We drive Excellence

We uphold Ethics

We bring Dynamism

About HDFC ERGO General Insurance Co.Ltd

HDFC ERGO General Insurance Company Limited was promoted by erstwhile Housing Development Finance Corporation Ltd. (HDFC), India’s premier Housing Finance Institution and ERGO International AG, the primary insurance entity of Munich Re Group. Consequent to the implementation of the Scheme of Amalgamation of HDFC with and into HDFC Bank Limited , one of India’s leading private sector bank (Bank), the Company has become a subsidiary of the Bank. The Company offers complete range of general insurance products ranging from motor , health , travel , home and personal accident in the retail space and products like property , marine and liability insurance in the corporate space. With a network of branches spread across wide distribution network and a 24x7 support team , the Company has been offering seamless customer service and innovative products to its customers.

Key Roles &Responsibilities

Key Responsibilities

Editorial & Content Quality

• Review, edit, and proofread content across Health, Travel, and Motor insurance categories.
• Ensure content accuracy, consistency, tonality, and alignment with brand guidelines.
• Simplify complex insurance topics into user-friendly, engaging content.

SEO Coordination & Optimization

• Work closely with the SEO team to understand content requirements, keyword strategies, and optimization priorities.
• Translate SEO briefs into high-quality, search-optimized content.
• Optimize content based on SEO best practices, including keyword integration, meta tags, readability, and structure.
• Conduct regular content audits to improve organic search performance.
• Identify content gaps and opportunities in collaboration with the SEO team.
• Ensure alignment with evolving search engine algorithms and ranking factors.

Agency Coordination

• Act as the primary point of contact for content agencies.
• Share clear briefs (aligned with SEO inputs), guidelines, and feedback with external vendors.
• Ensure timely delivery of content as per publishing schedules.
• Monitor agency output for quality, compliance, and SEO effectiveness.

Stakeholder Management

• Collaborate with internal teams (Product, Marketing, Compliance, Legal) for content approvals and updates. (If any)
• Align content with product features, regulatory requirements, and business objectives.

Content Compliance & Governance

• Ensure all content adheres to IRDAI guidelines and internal compliance frameworks.
• Maintain version control and documentation for content updates.

Performance Monitoring

• Track content performance using analytics tools (Google Analytics, Search Console, etc.).
• Work with the SEO team to evaluate performance and recommend improvements based on traffic, rankings, and engagement metrics.

Key Requirements – Education & Certificates

·        A postgraduate degree in business administration or computer science field typically preferred.

Key Requirements - Experience &Skills

·        5-10 years of experience in Content Writing & Editing

·        Experience managing Agency & SEO Requirements

Remarks

The details of this position are confidential.

The decision to change / modify the specifications is at management’s discretion