About the role

Campaign Execution Specialist

Job Summary:

We are seeking a detail-oriented Campaign Execution Specialist to manage and execute digital marketing campaigns through marketing automation platforms. The ideal candidate will have experience in campaign management, audience segmentation, email deployment, performance tracking, and stakeholder coordination, supporting marketing, enrollment, recruitment, and brand initiatives while ensuring timely and accurate campaign execution.

Key Responsibilities:

Configure and launch marketing campaigns using HubSpot and other marketing automation platforms.
Manage audience segmentation, target lists, and campaign setup to enhance engagement.
Execute email deployments and campaign scheduling to align with overall marketing strategies.
Perform campaign QA, testing, and validation before launch to ensure high quality.
Monitor campaign performance and troubleshoot execution issues to optimize results.
Maintain campaign documentation, trackers, and status reports for transparency and accountability.
Track campaign KPIs and prepare performance reports to inform stakeholders of results.
Utilize Google Analytics and UTM tracking for precise campaign measurement.
Collaborate with marketing, recruitment, enrollment, and brand teams to support campaign objectives.
Coordinate with internal stakeholders to ensure timely campaign delivery and alignment.

Requirements:

Hands-on experience with HubSpot Marketing Hub and other marketing automation tools.
Proven experience in marketing automation workflows and campaign execution.
Strong knowledge of email marketing platforms and deployment processes.
Familiarity with campaign tracking tools, reporting, and analytics is essential.
Experience with Google Analytics, UTM tracking, and campaign performance measurement.
Understanding of audience segmentation and list management strategies.
Strong proficiency in MS Excel and reporting tools for data analysis.
Excellent organizational and multitasking abilities to manage projects effectively.

Preferred Qualifications:

HubSpot Marketing Hub Certification preferred to demonstrate expertise.
Experience working with CRM and marketing automation tools for enhanced efficiency.
Exposure to recruitment, enrollment, education, or brand marketing campaigns is an advantage.
Familiarity with digital marketing trends and innovations.

Benefits:

Competitive salary with performance-based bonuses.
Comprehensive health and wellness benefits.
Flexible work environment with hybrid options available.
Ongoing professional development and training opportunities.
Supportive team culture with collaborative projects.
Employee engagement activities and recognition programs.
Paid time off and holidays to promote work-life balance.