About the role

Content Designer

Job Summary:

We are seeking a creative and versatile Content Designer with 3+ years of experience in content writing, copywriting, and brand communication. The ideal candidate will translate business objectives into compelling content, impacting digital, print, and marketing channels while ensuring consistency in voice and messaging.

Key Responsibilities:

Develop compelling, engaging, and brand-consistent content across digital, print, retail, and marketing channels.
Create content for websites, landing pages, social media, email campaigns, blogs, product pages, advertisements, packaging, and marketing collateral.
Translate creative briefs and business objectives into clear, persuasive, and audience-focused communication.
Collaborate with Marketing, Creative, Product, E-commerce, and cross-functional teams to execute impactful campaigns.
Work closely with graphic designers to create integrated visual and written communication.
Maintain consistency in brand voice, tone, messaging, and editorial standards across all customer touchpoints.
Own the end-to-end content development process, including ideation, research, writing, editing, proofreading, and final delivery.
Coordinate with external agencies, freelancers, and content partners to ensure quality and timely execution.
Optimize content for SEO, digital performance, customer engagement, and conversions wherever applicable.
Review and edit content to ensure accuracy, clarity, grammar, readability, and adherence to brand guidelines.
Mentor junior content writers/designers and contribute to maintaining high editorial and creative standards.
Stay updated with content marketing trends, digital storytelling, and emerging technologies to improve content quality and efficiency.
Manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines.

Requirements:

3+ years of professional experience in content writing, content design, copywriting, or brand communication.
Prior experience working with both a creative agency and an in-house brand.
Strong portfolio demonstrating experience in brand campaigns, digital content, and social media communication.
Excellent command of written and spoken English, with strong writing, editing, proofreading, and storytelling abilities.
Experience creating content for digital marketing, e-commerce, social media, packaging, and offline marketing.
Good understanding of SEO principles, content strategy, and content performance analytics.
Familiarity with Content Management Systems (CMS) and collaboration/project management tools.
Experience using AI-powered content tools such as ChatGPT, Gemini, or similar platforms is an added advantage.
Basic understanding of design principles and the ability to collaborate effectively with creative teams.
Familiarity with Figma or Adobe Creative Suite is a plus.
Strong research, conceptual thinking, creative problem-solving, and communication skills.
Ability to work in a fast-paced environment, manage multiple projects, and consistently meet deadlines.

Preferred Qualifications:

Experience in consumer brands, retail, e-commerce, lifestyle, or pet-care brands.
Being a pet parent will be considered an added advantage, as it can provide deeper understanding of pet parents' needs.
Exposure to AI-assisted content creation and digital storytelling.
Experience working on integrated campaigns across online and offline channels.