Head- Export Sales

Job Title: Head- Export Sales

Business Unit:

Cosmo Consumer

Cost Centre:

Location:

Delhi (Preferably)/ Mumbai

Domain:

Department:

Group:

Sales & Marketing

Level:

Sr. Manager/ AGM

Last updated on:

13 th January 2026

Degree of Travel required to:

High

Strategic Priorities:

Driving business growth, identifying new opportunities for expansion, and building strong relationships with clients and stakeholders.

Key stakeholders

External

Internal

·        International Distributors & Dealers

·        Automotive Installers & PPF Specialists

·        Architectural & OEM Partners

·        Certification Bodies & Trade Associations

·        Manufacturing & Supply Chain

·        R&D

·        Finance & Export Documentation

·        Marketing & Branding Team

Reporting structure

Role directly reports to

Positions that report into this role

BU Head

Essential Qualifications

·        MBA (UG degree in Engineering preferred)

·        International Business qualification preferred

Essential Experience

·        15+ years of experience in sales & business development

·        Minimum 8–10 years in export / international sales

·        Prior experience in window films, PPF, specialty films, automotive aftermarket, or related industries

Functional Competencies

·        Strong technical background with a flair for market development and sales.

·        Proven track record of building and scaling international distributor networks

·        Strong negotiation skills for distributor agreements, pricing, and territory management

·        Ability to analyze global market trends and identify high-potential regions

·        Excellent leadership, communication, and stakeholder management skills

·        Results-driven mindset with strong commercial and financial acumen

·        Proactive, adaptable, and comfortable working across cultures and geographies

Cosmo Competencies

Proficiency Level

Basic

Intermediate

Advanced

Expert

Personal Impact                     

Analytical Thinking

✓

Drive for Entrepreneurship

✓

Effective Communication

✓

People Impact

Collaboration for Success

✓

Developing Self & Others

✓

Accountability of Self & Others

✓

Business Impact

Managing Change & Innovation

✓

Sustainable Customer Focus

✓

Key Responsibilities:

Sales Strategy:

1.      Define and execute export sales strategy for window films and PPF across priority international markets

2.      Achieve annual and quarterly export revenue targets

3.      Develop market-specific pricing, positioning, and go-to-market strategies

4.      Strengthen brand presence in global automotive and architectural film markets

Market Exploration:

5.      Identify and onboard distributors in new geographies (Middle East, Africa, Europe, Americas, APAC)

6.      Participate in international trade shows, dealer meets, and industry exhibitions

7.      Drive adoption of window films and PPF through education, certifications, and sustainability positioning

8.      Monitor global competition, product trends, and regulatory requirements

Distributor & Channel Management:

9.      Appoint, train, and manage international distributors

10.    Negotiate commercial terms, territory rights, and performance targets

11.    Review distributor performance and ensure long-term partnerships

12.    Support distributors with technical training, marketing inputs, and sales enablement

Team Leadership & Reporting:

13.    Lead and mentor export sales teams

14.    Collaborate with product, manufacturing, and logistics teams to ensure timely execution

15.    Provide regular reports on export performance, market insights, and growth opportunities

16.    Ensure compliance with export regulations, INCOTERMS, and company policies

Performance Metrics (KPIs)

• Export revenue growth
• Number and quality of active distributors
• Market expansion (new countries onboarded)
• Distributor performance and retention
• Gross margin and service efficiency

Additional Information:

Functional Training:

·        Export Documentation & Compliance

Competition Companies:

3M, Saint Gobain, Garware, Madico, Avery Dennison, XPEL, Eastman, Solar Gard, Llumar

Behavioral Training:

·        Cross-cultural communication

·        Global negotiation skills

Languages required:

·        English (Mandatory)

·        Additional foreign languages preferred

TOE/GET/Management Trainee

Age Limit:

40

Industry :

Window Film, Glass, Flooring, Ceiling, and Interior Solutions, paints, HVAC/energy efficiency

Any other information:

Role requires frequent international travel and strong exposure to global markets.