CRM Marketing Specialist

Responsibilities:

·        Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).

o       Audience segmentation & execution

o       QA of touchpoints, personalization elements, any dynamic content, etc..

o       Campaign build and deployment

·        Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.

·        Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates. 

·        Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.

·        Extracting key insights and learnings for future optimization and template efficiency.

·        Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Required Education and Experience:

·        Bachelor’s degree with at least 3-5 years of similar or relevant work experience. 

·        Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).

·        Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).

·        HTML editing and working knowledge required to be able to make edits to templates

·        Deep understanding of channel KPIs, metrics, and reporting.

·        Proficiency in Photoshop.