Marketing Operations Analyst

Marketing Analyst

Job Summary:

We are seeking a data-driven Marketing Analyst with 3–5 years of experience in marketing analytics, campaign performance reporting, and business intelligence. The ideal candidate will be responsible for analyzing marketing data, developing dashboards, tracking KPIs, and providing actionable insights to improve marketing effectiveness and business outcomes.

Key Responsibilities:

• Develop, maintain, and optimize marketing dashboards and reports to enhance data visibility.
• Analyze campaign performance across digital marketing channels and provide recommendations for improvement.
• Track and report key marketing KPIs, trends, and performance metrics to stakeholders.
• Consolidate data from multiple sources to create meaningful business insights and actionable strategies.
• Support marketing automation and reporting initiatives to streamline processes.
• Monitor customer engagement, lead generation, conversion rates, and ROI metrics consistently.
• Collaborate with marketing, sales, and business teams to identify growth opportunities and potential areas of focus.
• Ensure data accuracy, consistency, and integrity across reporting systems.
• Present findings and recommendations to stakeholders through detailed reports and engaging presentations.
• Identify trends, patterns, and opportunities to drive improvements in marketing performance.

Requirements:

• Bachelor's degree in Marketing Analytics, Statistics, Business Analytics, Economics, or a related field.
• 3–5 years of experience in Marketing Analytics, Business Intelligence, or Digital Marketing Analytics.
• Strong understanding of marketing metrics, campaign measurement, and reporting best practices.
• Experience in building dashboards and visualizing marketing performance data effectively.
• Advanced proficiency in Microsoft Excel, including complex formulas and data analysis tools.
• Strong analytical, problem-solving, and data interpretation skills to derive insights from data.
• Excellent communication and stakeholder management abilities, capable of conveying complex data to non-technical audiences.

Preferred Qualifications:

• Experience with CRM and marketing automation platforms to enhance campaign effectiveness.
• Knowledge of SQL for data extraction and analysis to support reporting endeavors.
• Familiarity with digital marketing channels including SEO, SEM, Social Media, and Email Marketing to inform analysis.
• Exposure to A/B testing and conversion optimization to refine marketing strategies.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness programs.
• Opportunities for professional development and career advancement.
• Flexible work hours with a healthy work-life balance.
• Collaborative and inclusive work environment.
• Access to cutting-edge tools and technologies to perform your job effectively.
• Employee recognition programs and team-building activities.