About the role

the AM/DM- Content Designer role (Business Unit: Zigly - https://www.linkedin.com/company/ziglyforpets/ ).

Department: Marketing

Location: Delhi

Job Description

Develop compelling, engaging, and brand-consistent content across digital, print, retail, and marketing channels.
Create content for websites, landing pages, social media, email campaigns, blogs, product pages, advertisements, packaging, and marketing collateral.
Collaborate with Marketing, Creative, Product, E-commerce, and cross-functional teams to develop impactful campaigns and customer-focused communication.
Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.
Translate business objectives and creative briefs into clear, persuasive, and audience-centric content.
Work closely with graphic designers to develop integrated visual and written communication.
Manage end-to-end content development, from ideation and research to proofreading and final delivery.
Coordinate with external agencies, freelancers, and content partners to ensure high-quality and timely execution.
Optimize content for SEO, digital performance, and customer engagement where applicable.
Review and edit content to maintain accuracy, clarity, grammar, and brand standards.
Mentor junior content writers/designers and maintain high editorial and creative quality standards.
Stay updated with content marketing trends, AI-powered writing tools, digital storytelling techniques, and emerging technologies to improve creativity and efficiency.

Requirements

6+ years of professional experience in content writing, content design, copywriting, or brand communication.
Prior experience working with both a creative agency and an in-house brand.
Strong portfolio showcasing brand campaigns, digital content, social media communication, product storytelling, website copy, and marketing campaigns.
Excellent command of English with exceptional writing, editing, proofreading, and storytelling skills.
Experience creating content for digital marketing, e-commerce, social media, packaging, and offline marketing materials.
Familiarity with SEO principles, content strategy, and analytics is preferred.
Proficiency with content management systems and collaboration tools. Experience with AI content tools such as ChatGPT, Gemini, or similar platforms will be an added advantage.
Basic understanding of design principles and the ability to collaborate effectively with creative teams. Familiarity with Figma or Adobe Creative Suite is a plus.
Strong research, conceptual thinking, and creative problem-solving skills.
Ability to manage multiple projects in a fast-paced environment with exceptional attention to detail and adherence to deadlines.
Being a pet parent will be considered an added advantage, as it provides a deeper understanding of pet parents' needs and enables the creation of authentic, relatable, and engaging brand communication.