About the role

AM/Deputy Manager – Brand & Social Media

Function:

Brand & Marketing

Reporting to:

Marketing Head

Location:

Delhi

Employment Type:

Full-time

Role Objective

To lead Zigly’s brand communication across social media, digital platforms, ATL campaigns, and partnerships. The role is responsible for driving integrated brand campaigns, strengthening brand visibility through performance platforms and collaborations, and ensuring consistency and impact across all consumer touchpoints.

Key Responsibilities

Brand Strategy & Campaign Leadership

Lead brand and business campaigns across ATL, digital, and social media channels
Translate brand strategy into integrated campaign concepts and executions
Work closely with creative, media, and production agencies for ATL campaigns (print, OOH, radio, etc.)
Ensure alignment of messaging across ATL, BTL, retail, digital, and social platforms
Support national and regional campaign rollouts

Social Media Strategy & Management

Own end-to-end social media strategy and execution across Instagram, Facebook, YouTube, X, and LinkedIn
Build and manage monthly and quarterly social media calendars aligned with brand and campaign priorities
Drive strong storytelling, reel formats, and community engagement
Ensure timely and culturally relevant content execution

Performance Platforms & Digital Activation

Be hands-on with Meta (Facebook & Instagram) and Google platforms
Collaborate with performance teams/agencies on campaign planning, execution, and optimization
Understand audience targeting, creatives, and funnel-based objectives
Use platform insights to inform content and campaign decisions

Influencer Marketing & Collaborations

Lead influencer marketing initiatives aligned with brand values and campaign goals
Identify, onboard, and manage influencers, creators, and brand partners
Drive meaningful collaborations beyond one-off posts (campaign-led, long-term partnerships)
Ensure influencer content maintains brand tone and quality standards
Track performance and ROI of influencer and collaboration initiatives

Brand Governance

Act as brand custodian across all external communication
Ensure adherence to brand tone, language, and visual identity
Review and approve all social, influencer, and campaign communication before release
Maintain brand discipline across ATL, digital, social, and partner content

Team, Agency & Partner Management

Manage internal resources and external creative, media, and influencer agencies
Set clear briefs, deliverables, timelines, and quality benchmarks
Review outputs and provide actionable feedback
Ensure efficient use of budgets and timely execution

Performance Tracking & Reporting

Track and review campaign, social media, and influencer performance
Monitor KPIs including reach, engagement, CTRs, saves, and collaboration effectiveness
Prepare weekly and monthly performance reports with insights and recommendations
Use learnings to continuously improve campaign and content effectiveness

Desired Candidate Profile

Experience

5–7 years of experience in brand marketing, social media, or integrated marketing roles
Hands-on experience with ATL campaigns, Meta, and Google platforms
Proven experience in influencer marketing and brand collaborations
Experience working with creative, media, and influencer agencies

Skills & Competencies

Strong understanding of integrated brand and digital marketing
Excellent stakeholder, collaboration, and negotiation skills
Strong editorial judgment and attention to brand detail
Data-informed decision-making mindset
Ability to manage multiple campaigns simultaneously

Leadership & Behavioural Traits

High ownership and accountability
Ability to work independently with minimal supervision
Clear communication and decision-making ability
Outcome-oriented and execution-focused approach

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