About the role

Job Title: Social Media Manager

Department: Marketing

Location: Noida

Job Summary:

We are looking for a creative and strategic Social Media Manager to manage our brand’s online presence. The role involves planning social media strategies, creating engaging content, managing communities, running campaigns, and analyzing performance to drive business growth.

Roles & Responsibilities

Strategy & Planning

Develop and execute social media strategies aligned with business goals.
Identify target audiences and select appropriate platforms (Instagram, LinkedIn, X, etc.).
Plan and manage weekly/monthly calendars.
Stay updated on trends, algorithm changes, and best practices.

Content Creation & Publishing

Create or coordinate content including posts, captions, reels, videos, and graphics.
Maintain consistent brand voice, tone, and visuals.
Schedule and publish content using social media tools.
Write engaging captions with strong CTAs.

Community Management

Respond to comments, messages, and mentions promptly.
Engage with followers and build strong online relationships.

Analytics & Reporting

Track performance metrics such as reach, engagement, and conversions.
Analyze insights and optimize content strategies.
Prepare regular reports and share recommendations.

Campaigns & Advertising

Plan and manage social media campaigns and launches.
Run paid ads including targeting, budgeting, and A/B testing.
Collaborate with influencers and partners when required.

Collaboration & Coordination

Work closely with marketing, design, PR, and sales teams.
Coordinate with content creators and agencies.
Align social media activities with overall marketing initiatives.

Brand Safety & Crisis Management

Monitor trends and potential risks to brand reputation.
Handle negative comments or crises strategically.
Ensure compliance with platform policies and brand guidelines.

Continuous Learning

Test new formats and platforms.
Learn from competitors and industry leaders.
Adapt strategies as platforms and trends evolve.

Key Skills:

Strong knowledge of social media platforms and tools
Excellent communication and content creation skills
Creativity and analytical thinking
Experience with social media analytics
Ability to manage multiple campaigns
Team collaboration and coordination

Qualifications & Experience

Bachelor’s degree in Marketing/Communications or related field
1–2 years of experience in Social Media Management.