CEO

Chief Executive Officer - Binge On

Location	Hyderabad
Area of Responsibility	Pan India and International Markets
Reporting To	Founder / Board of Directors
Experience Required	12+ years, including at least 5 years in a senior leadership role

Role Objective

The Chief Executive Officer will lead the overall growth, profitability and organisational development of Binge On. The CEO will translate the founders’ vision into a scalable business strategy and take complete responsibility for revenue, profitability, operations, people, partnerships and market expansion.

Key Responsibilities

Business Strategy and P & L

• Develop and execute the company’s short-term and long-term business strategy.
• Take ownership of revenue, gross margin, EBITDA, working capital and cash-flow performance.
• Prepare annual operating plans, budgets and channel-wise growth targets.
• Identify opportunities for new markets, products, partnerships and business models.
• Review business performance regularly and take corrective action where required.

Sales and Distribution

• Build Binge On’s presence across General Trade, Modern Trade, quick commerce, e-commerce, institutional sales, alternate channels and exports.
• Lead national expansion through distributors, super stockists, retailers and strategic accounts.
• Approve channel commercials, margins, schemes, listing investments and promotional plans.
• Ensure sustainable primary and secondary sales growth without excessive discounting, ageing or RTV.
• Build and manage a high-performance national sales organisation.

Brand and Product Portfolio

• Work with the marketing and R&D teams to strengthen Binge On’s premium snacking position.
• Evaluate new products, pack sizes, price points and consumer segments.
• Ensure that product launches are supported by clear commercial plans and measurable targets.
• Maintain consistency between brand positioning, product quality, pricing and channel execution.

Manufacturing and Supply Chain

• Oversee production planning, procurement, inventory, quality, dispatch and service levels.
• Ensure production capacity and raw-material availability support the company’s growth plans.
• Improve manufacturing efficiency, wastage control, forecasting accuracy and inventory rotation.
• Ensure that product quality and consistency are maintained during rapid expansion.

Financial and Commercial Management

• Establish financial discipline across pricing, margins, credit, collections and expenditure.
• Review channel and customer profitability before approving commercial investments.
• Work closely with finance on budgets, cash flow, MIS, statutory requirements and management reporting.
• Evaluate fundraising, debt or strategic investment opportunities when required.

Quality, Compliance and Governance

• Ensure adherence to FSSAI requirements and all applicable food-safety, manufacturing, tax and corporate regulations.
• Establish clear approval systems, accountability structures and internal controls.
• Ensure management decisions are supported by reliable sales, financial and operational data.
• Keep the Founder and Board informed about performance, risks and major business decisions.

Team and Organisation Building

• Recruit, lead and develop senior leaders across sales, marketing, operations, finance, R&D and supply chain.
• Establish departmental targets, performance-management systems and review processes.
• Build a culture of ownership, speed, accountability, collaboration and consumer focus.
• Create succession and capability-development plans for critical positions.

Candidate Requirements

• 12+ years of experience in FMCG, packaged foods, snacks, beverages or a closely related consumer business.
• At least 5 years of experience leading multiple business functions or managing a company-level P&L.
• Demonstrated experience scaling a regional or emerging brand across multiple Indian markets.
• Strong understanding of General Trade, Modern Trade, quick commerce, e-commerce, institutional sales and distributor management.
• Experience working with food manufacturing, supply-chain planning, quality systems and working-capital management.
• Strong commercial negotiation, financial analysis and team-leadership capabilities.
• Experience launching new products and entering new channels or markets.
• Graduate degree required. MBA in Strategy, Finance, Sales or Marketing preferred.

Key Performance Indicators

• Net revenue growth
• Gross margin and EBITDA
• Primary and secondary sales growth
• Numerical and weighted distribution
• Channel-wise and customer-wise profitability
• Collection efficiency and working-capital cycle
• Inventory ageing and RTV control
• Forecast accuracy and order fulfilment
• Manufacturing efficiency and wastage control
• Successful product and market launches
• Customer retention and strategic-account growth
• Leadership-team performance and employee retention