About the role

Brand & Marketing Head (Premium Personal Care)

Location: Noida (On-site)

Experience: 4–7 years

Role Overview

We’re building a premium personal care brand rooted in quality, aesthetics, and elevated consumer experience. We’re looking for a Brand & Marketing Head who can craft a desirable, high-trust brand while scaling it sustainably.

This role requires a balance of brand-building rigor, creative direction, and data-backed growth execution—someone who understands that in premium, perception drives conversion as much as performance does.

Key Responsibilities

Brand Strategy & Luxury Positioning
- Define and guard the brand’s premium positioning, narrative, and visual identity
- Build a cohesive brand world across packaging, website, and communication
- Ensure consistency in tone, design language, and storytelling across all touchpoints
- Translate product benefits into aspirational, sensorial narratives
Creative Direction & Content Excellence
- Lead high-quality content creation (campaigns, shoots, digital assets) with a strong aesthetic sensibility
- Oversee art direction, copy, and storytelling to match premium benchmarks
- Collaborate with photographers, stylists, and creators to produce editorial-grade content
- Drive organic brand desirability via Instagram, YouTube, and emerging platforms
Performance Marketing with Brand Sensitivity
- Own growth metrics (CAC, ROAS, LTV) while maintaining brand integrity
- Ensure paid campaigns align with premium perception (no “discount-first” approach)
- Optimize funnels without diluting brand storytelling
- Identify high-quality customer cohorts over mass acquisition
Influencer & Community Building
- Build a curated network of premium influencers, dermatologists, and tastemakers
- Focus on credibility-led collaborations vs volume-based influencer marketing
- Develop brand advocates and long-term partnerships
Product & Launch Marketing
- Lead premium product launches with strong narratives and cohesive campaigns
- Work closely with product teams to highlight ingredients, formulation, and efficacy
- Create anticipation and exclusivity around launches (drops, waitlists, limited editions)
Customer Experience & Retention
- Elevate the end-to-end customer journey (packaging, unboxing, CRM communication)
- Drive retention through personalized, high-touch engagement
- Build loyalty programs aligned with premium positioning
Partnerships & PR
- Identify and execute strategic collaborations (luxury brands, wellness spaces, boutique retailers)
- Manage PR, media features, and brand placements in premium publications
- Build brand presence in curated offline spaces

Key Requirements

4–7 years in brand + marketing roles, preferably in premium D2C / beauty / personal care / lifestyle
Strong eye for design, aesthetics, and storytelling
Experience balancing brand-building with performance marketing
Proven ability to create high-quality campaigns and content
Familiarity with premium consumer behavior and buying psychology
Experience working with creative agencies, influencers, and production teams

What We’re Looking For

Someone who understands that premium ≠ expensive; it’s about perception, trust, and experience
High taste level—can distinguish between “good” and “premium” instantly
Hands-on operator who can execute as well as strategize
Strong ownership mindset with attention to detail

Compensation

Competitive salary + ESOPs

Why Join Us

Opportunity to build a category-defining premium brand
High creative ownership and brand-shaping influence
Fast-moving environment with long-term brand vision

Branding & Marketing Lead