Marketing Cloud Development Lead

Salesforce Marketing Cloud Lead 

SF Experience: 6+ Years 

Job Summary: 

We are looking for an experienced Salesforce Marketing Cloud Senior Developer to join our  digital transformation team. The ideal candidate should have strong hands-on experience  in Salesforce Marketing Cloud development, integrations, automation, customer journeys,  and personalization use cases. 

The role will initially support a large-scale enterprise marketing transformation project  involving Salesforce Marketing Cloud, Salesforce Data Cloud, CRM integrations, audience  segmentation, preference management, and campaign orchestration, and will continue to  support future enterprise Salesforce initiatives. 

Key Responsibilities: 

• Design, develop, and support end-to-end solutions in Salesforce Marketing Cloud • Build and manage Journey Builder campaigns for customer lifecycle  communications 

• Develop reusable email templates in Email Studio 

• Provide support and technical guidance to development team to ensure  implemented solutions are aligned with approved architectures and frameworks • Build automations using Automation Studio 

• Create and manage audience segmentation using SQL queries 

• Develop CloudPages for forms, landing pages, and preference center use cases • Write server-side logic using SSJS 

• Develop personalization using AMPscript 

• Work on API integrations (REST/SOAP APIs) 

• Integrate SFMC with CRM systems and third-party platforms 

• Support data migration activities from legacy marketing platforms • Build data extensions, attribute groups, and contact models 

• Support consent management and subscription management processes • Work with stakeholders to understand campaign requirements 

• Troubleshoot production issues and optimize existing campaigns • Collaborate with architects, business teams, and integration teams 

Required Skills:

Salesforce Marketing Cloud 

• Journey Builder 

• Automation Studio 

• Email Studio 

• Contact Builder 

• Content Builder 

• CloudPages 

• Subscriber Management 

• Send Classifications 

• Data Extensions 

Development Skills 

• AMPscript 

• SSJS 

• SQL 

• HTML/CSS for email development 

• REST API 

• SOAP API 

• JSON 

• API authentication 

Integration Experience 

Experience integrating SFMC with: 

• Salesforce CRM / Sales Cloud 

• Third-party applications 

• External APIs 

• SFTP/file-based integrations 

• Real-time or batch integrations 

Good to Have: 

• Salesforce Data Cloud experience/exposure • Identity resolution knowledge 

• Audience segmentation knowledge • Preference center implementation 

• Consent management experience 

• Healthcare/financial domain experience

• Marketing Cloud Personalization exposure 

Preferred Certifications: 

• Salesforce Marketing Cloud Developer 

• Salesforce Marketing Cloud Consultant 

• Salesforce Data Cloud Certification (Good to Have) Ideal Candidate: 

• Strong debugging skills 

• Ability to work in fast-paced client projects 

• Strong communication skills 

• Experience working with architects and client stakeholders • Ability to handle multiple enterprise projects