Marketing Cloud Intelligence

Technical Architect, Marketing Cloud Intelligence 
Location: [Remote / Hybrid / City] 
 Type: Full-time 

Budget - 1.3 LPM
About the role 
Technical Architect for Marketing Cloud Intelligence who also does the day-to-day 
development. You design the MCI data model and integrations, then build and maintain 
the streams, mappings, calculated metrics, and dashboards yourself. 
This role requires deep data-model knowledge of Salesforce Education Cloud and of ad 
systems, and the ability to bring both into MCI so marketing and enrollment reporting is 
consistent and accurate. 
Responsibilities 
 Architect the MCI workspace: data model, harmonization, naming standards, and 
how Education Cloud and ad-platform data relate. 
 Map Education Cloud objects and relationships into MCI. 
 Ingest and align ad-system data (campaigns, ads, cost, impressions, clicks, 
conversions) to the Education Cloud model. 
 Build and maintain MCI data streams, connections, transformations, calculated 
dimensions, and measurements. 
 Build and maintain pages and dashboards. 
 Troubleshoot source, mapping, and refresh issues. 
 Document the model and data contracts so others can work from them. 
Required qualifications 
 Hands-on Marketing Cloud Intelligence experience as both architect and 
developer. 
 Deep understanding of the Salesforce Education Cloud data model. 
 Deep understanding of ad-system data models and how paid-media data joins to 
CRM/funnel data. 
 Ability to design the solution and implement it (streams, mappings, calculated 
fields, dashboards). 
 Strong structured-data and integration skills (SQL or equivalent, APIs, scheduled 
extracts).

Preferred qualifications 
 Salesforce Education Cloud and/or Marketing Cloud certifications. 
 Marketing Cloud Engagement experience. 
 Prior Education Cloud implementation experience.