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GirnarSoft · posted 5 months ago
SalesForce MCAE consultant.
Required Skills:
3-5 Years’ experience in Salesforce Marketing Cloud Account Engagement (Pardot) implementations
Understand end-to-end marketing processes including campaign creation (email/web/social), lead generation, lead scoring, qualification, distribution, and conversion, including closed loop reporting, by demonstrating CRM technologies and data.
Understands APIs available in MCAE/Pardot to develop integration solutions, when necessary
Experience with sync processes and limitations with Salesforce.
Deep knowledge and understanding of Marketing data shared between MCAE/Pardot and Salesforce
Preferred Skills:
MCAE/Pardot Specialist and MCAE/Pardot Consultant certifications
Experience with building B2B Marketing Analytics dashboards
Experience configuring Salesforce Engage
Understands available connectors to Pardot to push/pull data between systems
Basic HTML/Css experience preferred