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GirnarSoft · posted 4 months ago
Salesforce Marketing Automation Solution Architect
Start date: July 2026 with some flexibility
End date: December 2026 with possibility to extend
Number of days: 80 days
Key Tasks and Responsibilities
- Lead the overall solution architecture, technical design, and implementation
approach
for Salesforce Marketing Cloud Advanced and related Salesforce ecosystem
components.
- Define scalable, secure, and business-aligned marketing automation
architectures
and integration strategies considering the existing FAO ecosystem and FAO SF
environments.
- Lead architecture and discovery workshops with business stakeholders,
technical
teams, and implementation partners to translate business requirements into
technical
solutions.
- Design and oversee implementation of unified subscriber/customer profile
models
leveraging Salesforce Marketing Cloud, Salesforce CRM, and Data Cloud
capabilities.
- Define audience segmentation frameworks, communication orchestration models,
and personalization strategies aligned with FAO engagement objectives.
- Lead the architecture and integration of Salesforce Marketing Cloud with
enterprise
systems, web platforms, APIs, middleware solutions, and external data sources.
- Define technical standards, governance frameworks, security controls, and
best
practices for the Salesforce Marketing Cloud environment.
- Provide technical leadership and guidance to implementation teams during
configuration, development, testing, deployment, and operational support
activities.
- Review and validate technical designs, solution configurations,
integrations, and
custom developments to ensure quality, scalability, maintainability, and
compliance
with organizational standards.
- Guide implementation of communication preference management, consent
management, and data governance processes.
- Lead definition of email deliverability standards, engagement optimization
strategies,
and campaign performance approaches.
- Lead troubleshooting and resolution of complex architectural, integration,
and
platform-related issues.
- Prepare and maintain solution architecture documentation, technical
specifications,
integration diagrams, governance standards, and implementation guidelines.
- Support project planning, effort estimation, risk management, and roadmap
definition
activities.
- Collaborate closely with FAO technical teams, enterprise architects,
cybersecurity
teams, business stakeholders, and external vendors to ensure alignment with
organizational objectives and enterprise architecture standards.
- Stay current with Salesforce platform evolution, Marketing Cloud Advanced
capabilities, Data Cloud innovations, and industry best practices,
recommending
adoption where relevant.
- Identify and leverage AI tools / agents for Marketing Cloud use cases.
- Support knowledge transfer and provide technical mentorship to FAO teams and
implementation resources.
This will involve implementation and configuration of Salesforce Marketing
Cloud
Advanced capabilities, setup of subscriber data structures and audience
segmentation
models, design and implementation of onboarding and communication journeys,
development of email templates and campaign automation processes including
multi-
lingual support, integration between Salesforce CRM, Marketing Cloud, and
enterprise
systems, setup of preference centers and consent management processes,
campaign
execution and operational support, technical and functional documentation,
user
enablement and knowledge transfer, and operational governance and platform
optimization.
Main Deliverables
- Configured Salesforce Marketing Cloud Advanced environment
- Automated communication journeys and campaign workflows
- Audience segmentation and subscriber management configuration
- Configured preference and consent management center
- Multi-lingual emails and newsletters designed and implemented
- Integration and synchronization setup documentation
- Technical and functional documentation
- Knowledge transfer and operational support materials
- Recommendations for optimization and continuous improvement
Essential Requirements for Solution Architect
- University degree in Information Technology, Computer Science, Information
Systems,
Software Engineering, or related field.
- Salesforce Marketing Cloud certifications are mandatory.
- Minimum 7 years of experience designing and implementing enterprise
Salesforce
Marketing Cloud and CRM solutions.
- Proven experience defining solution architecture for marketing automation,
customer
engagement, and subscriber management platforms.
- Strong experience designing enterprise integrations between Salesforce
Marketing
Cloud, Salesforce CRM, Data Cloud, and external systems using APIs and
middleware
platforms.
- Strong understanding of enterprise architecture principles, security,
governance, and
scalable cloud solution design.
- Experience leading complex Salesforce implementation projects and
coordinating
cross-functional technical teams.
- Experience with audience data models, segmentation strategies, identity
resolution,
and unified subscriber/customer profile architectures.
- Strong knowledge of Journey Builder, Email Studio, Automation Studio,
Contact
Builder, CloudPages, AMPscript, SQL, and personalization frameworks.
- Proficiency in English at level C.
Expected Requirements for Solution Architect
- Strong understanding of enterprise digital engagement, marketing automation,
and
communication platform best practices.
- Ability to define target solution architectures, integration patterns,
governance
models, and technical roadmaps.
- Experience implementing Salesforce Data Cloud and customer/subscriber
unification
capabilities.
- Ability to lead architecture workshops, technical discovery sessions, and
stakeholder
alignment activities.
- Strong understanding of email deliverability, consent management,
communication
compliance, and preference management frameworks.
- Strong stakeholder management and communication skills, including the
ability to
engage both technical and business audiences.
- Experience working with UN agencies, international organizations, or public
sector
entities is considered a strong advantage.
- Experience working in complex enterprise environments with evolving business
and
operational requirements.
- Experience supporting multilingual digital communication environments.