Senior CDP Developer

Role Overview
We are looking for a Senior CDP Developer to build and manage the Customer Data Platform
(CDP) for our Enterprise CRM program. This role focuses on creating a unified Customer
360 view, enabling segmentation, activation, and data-driven insights, while working
closely with existing Data Engineering teams.

Key Responsibilities
• Design and manage Customer 360 data model within CDP
• Implement identity resolution (customer matching and merging logic)
• Build and manage customer segmentation (VIP, churn, lifecycle)
• Enable data activation into CRM and engagement platforms
• Validate and ensure data quality from upstream systems
• Support AI use cases by preparing clean and structured data
• Enforce data governance, consent, and access controls
• Collaborate with Data Engineers on data ingestion and transformation; Build custom
LLM’s if needed

Required Skills
• Strong SQL (mandatory)
• Experience with CDP platforms (Salesforce Data Cloud) (mandatory)
• Customer data modeling and Customer 360 concepts
• Identity resolution and data matching techniques
• Experience working with data pipelines and integration teams

Experience
• 6+ years in CDP / data platform / CRM data roles
• Experience working with large-scale customer data

Nice to Have
• Salesforce ecosystem experience
• Basic understanding of ETL/ELT pipelines
• Experience in hospitality, gaming, or retail; Kafka / real-time streaming