Sr Product Manager - Marketing

Senior Manager / Assistant Director – Product Marketing

About the Role

As a Senior Manager / Assistant Director – Product Marketing, you will lead product marketing initiatives across new and existing products. You will drive product positioning, sales messaging, content strategy, and go-to-market (GTM) initiatives to accelerate product adoption and business growth.

This role requires close collaboration with Product, Sales, Marketing, Customer Success, and Leadership teams to create compelling market narratives, support revenue generation, and strengthen competitive positioning.

Key Responsibilities

Product Positioning, Portfolio Strategy & Commercialization

• Own the strategic positioning, messaging architecture, and commercialization strategy for the product portfolio.
• Define differentiated value propositions and market narratives aligned with customer needs, industry trends, and business objectives.
• Lead marketing strategies for new product launches, feature releases, market expansion initiatives, and strategic growth programs.
• Develop product adoption frameworks and growth strategies to improve market penetration, customer acquisition, and revenue impact.
• Act as the strategic bridge between Product, Sales, Marketing, and Leadership teams to ensure alignment on product vision and customer value.

Market Intelligence, Customer Insights & Strategic Research

• Lead primary and secondary market research to identify market opportunities, customer needs, competitive threats, and whitespace opportunities.
• Develop a deep understanding of industry ecosystems, customer behavior, market dynamics, and emerging technologies.
• Translate customer insights, market intelligence, and industry trends into actionable recommendations for product roadmap and GTM strategies.
• Build market opportunity assessments, segmentation frameworks, and strategic insights to support leadership decision-making.

Sales Enablement & Revenue Acceleration

• Develop strategic sales enablement programs that equip commercial teams with customer insights, competitive differentiation, value-selling frameworks, and compelling narratives.
• Create and maintain executive-level sales assets including pitch decks, solution playbooks, battle cards, case studies, product presentations, and objection-handling guides.
• Partner with Sales Leadership to identify adoption barriers, improve win rates, and strengthen product-market fit.
• Ensure consistent and competitive product messaging across all customer-facing channels.

Competitive Strategy & Market Leadership

• Establish and manage a competitive intelligence function to monitor competitor positioning, pricing models, product evolution, partnerships, acquisitions, and GTM strategies.
• Develop differentiation strategies and competitive response frameworks to strengthen market leadership.
• Identify category creation opportunities, emerging industry trends, and whitespace opportunities that can create long-term competitive advantages.
• Regularly present market insights, risks, opportunities, and strategic recommendations to leadership teams.

Cross-Functional Leadership & Strategic Influence

• Lead cross-functional planning and alignment across Product, Sales, Growth, Marketing, Customer Success, PR, and Leadership teams.
• Drive strategic discussions around market expansion, customer acquisition, product adoption, and portfolio growth.
• Support GTM planning, business reviews, and performance tracking to improve visibility into product marketing effectiveness.
• Promote a data-driven culture through insights, best practices, frameworks, and strategic recommendations that improve business outcomes.

Requirements

• 8+ years of experience in Product Marketing, preferably within SaaS, HealthTech, MarTech, AdTech, AI, or technology-driven environments.
• Strong expertise in product positioning, go-to-market strategy, commercialization, and product adoption.
• Excellent communication, storytelling, and presentation skills with the ability to simplify complex products into compelling business value propositions.
• Proven experience in sales enablement and development of B2B marketing assets.
• Strong experience working with senior leadership and managing cross-functional collaboration.
• Expertise in market research, competitive intelligence, and customer insights.
• Analytical mindset with the ability to translate data and insights into business strategies.
• Self-motivated professional who thrives in fast-paced, high-growth, and global environments.